Employment News gets a new logo

I&B Minister Manish Tewari unveils new logo of ‘Employment News’. E-version of ‘Rozgar Samachar’ launched

e4m by exchange4media Staff
Updated: Feb 6, 2013 7:49 PM
Employment News gets a new logo

Minister for Information & Broadcasting Manish Tewari has unveiled the new logo of the weekly ‘Employment News’. Speaking at the launch, Tewari said that the motto “Opportunities for all” is a manifestation of the commitment to reach out to job seekers, thereby seeking to fulfill their aspirations and harness their skills and capabilities.

Through this new initiative, the publication will not only get a new brand identity, but will also become attractive to the aspiring youth. Lauding the Publications Division for its effort, the Minister said that the new logo depicting the search for jobs from a lens will be easily identified by the target audience.

An e-version of ‘Rozgar Samachar’ in Urdu has also been launched. Tewari said that the initiation of the e-version also reiterates the perseverance of the Publications Division in a competitive environment, where content is balanced with the prevailing business models. The initiative also reflects the use of technology in reaching out to the people in a form and language understood by them.

The new logo of ‘Employment News’ was selected from among entries of an in-house competition of College of Arts, New Delhi. The logo depicts the search for jobs through a lens. The holder showing a nib on one side and the wrench on the other shows that ‘Employment News’ is for both skilled and unskilled jobs. The hand is the human element in the logo.

With a circulation of over 4 lakh copies per week, ‘Employment News’ informs about job opportunities in Central and State Government organisations to aspiring youth across the country and is published in Hindi, English and Urdu simultaneously.

Tewari also released ‘India-2013’ and ‘Bharat-2013’, a reference annual which provides exhaustive and authentic repository of information about the activities, progress and achievements of various ministries and departments of the Government of India during the year since 1957. In this context, the Minister mentioned that the publication provided a comprehensive and authentic information about the country’s march forward and was a must read publication for key stakeholders.

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