Elevn unveils second chapter of Karan Johar’s campaign

In this segment, Karan Johar humorously navigates the dynamics of contemporary dating

by e4m Staff
Published: Sep 9, 2025 4:40 PM | 2 min read

Elevn, a women-first dating app, has launched the second installment of its campaign featuring co-founder Karan Johar. Building upon the success of the initial phase, this new chapter continues to explore modern romance with women leading the way, stated a press release.

“In this segment, Karan Johar humorously navigates the dynamics of contemporary dating, highlighting Elevn's unique approach where women invite, endorse, and approve men. The campaign, scripted and produced by independent agency ZeroFifty Mediaworks, presents a playful reversal of traditional dating norms, emphasizing the empowerment of women in shaping their romantic experiences,” the release stated.

Elevn operates differently from typical dating apps. Men cannot engage on the app until invited or approved by a woman, creating a curated and controlled community. The platform uses AI to assist in profile creation and compatibility-based matching. It also hosts experiences in cities including Mumbai, Delhi NCR, Bangalore, Pune, and Hyderabad, designed to encourage respectful conversations and connections. Karan Johar’s narrative style frames this approach in a cinematic and engaging format.

"My movies are larger than life, but I’m also a hopeless romantic at heart who believes that behind all that rosy picture, love must be safe and secure," said Karan Johar. "Elevn is a platform where women drive the narrative, and I am glad to be part of something that feels like a cultural shift."