Disney XD, Disney Channel to air select CL T20 India matches live

Kids’ channels Disney XD and Disney Channel, in association with ESPN-STAR Sports, will air select matches of the Airtel Champions League T20 (CL T20) in a first time live simulcast of a cricket match on a kids’ channel.

by exchange4media Staff
Published - Sep 10, 2010 8:50 AM Updated: Sep 10, 2010 8:50 AM
Disney XD, Disney Channel to air select CL T20 India matches live

Kids’ channels Disney XD and Disney Channel, in association with ESPN-STAR Sports, will air select matches of the Airtel Champions League T20 (CL T20) in a first time live simulcast of a cricket match on a kids’ channel.

Young cricket fans from across the country can tune in to Disney Channel and Disney XD on Friday, September 10, 2010 at 9:00 pm to support the Mumbai Indians live as they battle the Highveld Lions in the first match of the CL T20. The excitement continues with Chennai Super Kings versus the Central Stags, which will air on Saturday, September 11, 2010 at 9:00 pm and Royal Challengers Bangalore versus Guyana Cricket Board, which will air on Sunday, September 12, 2010 at 9:00 pm.

The Airtel Champions League T20 marks the grand finale of the T20 cricket with T20 champion teams from various countries across the world battling for the ultimate honour.

“We are really excited to partner with ESS on the telecast of the Airtel Champions League T20 on Disney XD and Disney Channel. This will be an unprecedented sports programming event in the kids’ genre and a special treat for our young cricket fans to be enjoyed with their families,” said Natasha Malhotra VP and GM, Walt Disney Television India.

Speaking on the occasion, Anurag Dahiya, Vice President – Strategy, Business Development and Cricket Rights, ESPN-STAR Sports, said, “We are delighted to share the live telecast of three matches from the Airtel Champions League Twenty20 with the Disney network in India. All the young fans of the Disney network will have an opportunity to see champion T20 teams from top cricketing nations battle it out for the title of - Champion of Champions. I am sure that the top quality cricketing action will be enjoyed by one and all in this blockbuster event being held in South Africa from September 10-26.”

In addition, Disney XD in association with ESPN-STAR Sports will also give three lucky young cricket fans the experience of a lifetime. The winners of CL T20 contest on Disney XD – Nihar Reddy, Muskan Shah and Kieser Fernandes – will fly to South Africa to witness the toss and meet India’s favourite cricketers MS Dhoni, Anil Kumble and Sachin Tendulkar and watch the most anticipated matches featuring their teams live.

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