Dewar's by Bacardi India partners with Janice Sequeira for season 2 of Social Media Star

The show aims to reach millennial audiences that are digitally hooked and want to know behind the scenes on internet feeds of celebrities

e4m by exchange4media Staff
Updated: Mar 14, 2019 3:45 PM
Social Media Star

After a successful first season, ‘Social Media Star with Janice’ is back to let the cat out of the bag on the digital lives of popular faces and new gen digital influencers that are flooding the feeds. This season is in partnership with Dewar’s scotch by Bacardi India bringing double the fun coz #DoubleIsBetter. It aims to reach millennial audiences that are digitally hooked and want to know behind the scenes on internet feeds of celebrities. 

From keeping up with the super active social media space to dealing with fandom, giving sneak peek from behind-the-scenes and making every move viral, these celebs are set to reveal some binge-worthy chat to keep an eye out for. “With her millions of fans tagging me on her posts, doing a video with Prajakta AKA mostly sane was definitely something I was looking forward to. Thanks to the show, it’s finally happened.” said actor, Vicky Kaushal.

Speaking about the show’s second season, Sequeira said, “With everyone wanting to “break the internet”, we wanted to get people who do this, to come and give us a first-hand experience of what it takes. The show features these celebrities and their digital selves talking about their social media ‘hits’ and ‘misses’, along with some wise words on treading carefully, yet playfully. Season 2 takes these sizzling conversations a notch higher with a doubly popular line-up and some cool new interesting segments.”

Anshuman Goenka, Chief Marketing Officer, Bacardi India, said, “Everyone’s in line to jump on the social media bandwagon. If it’s not on Instagram, it’s not even LEGIT. With Social Media Star with Janice, the idea was to put out relatable content that our audiences are constantly on the lookout for. With millennials always keen to know more about what goes into the lives of some of these popular celebrities, Dewar’s takes a quirky play to get some more scoop out.”

Dewar’s presents ‘Social Media Star with Janice’ will stream on Sequeira’s YouTube channel every Thursday and Monday, starting on March 14, 2019.

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