Dainik Jagran adjudged ‘Best in South Asia’ newspaper brand

The 2018 Global Media Awards competition garnered 830 entries from 220 media companies in 39 countries.

e4m by exchange4media Staff
Updated: Jun 5, 2018 7:14 PM

The news industry’s most innovative initiatives were honoured in Washington (USA) by the International News Media Association (INMA) and Dainik Jagran, yet again flagged the Indian flag high. Amongst the Indian newspapers, Dainik Jagran earned maximum awards for its spectacular initiatives and was adjudged ‘Best in South Asia’ newspaper brand.

The 2018 Global Media Awards competition garnered 830 entries from 220 media companies in 39 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media. An international panel of 50 executives from 20 countries selected 195 finalists, and from those, the first place category winners were announced at the Washington DC awards ceremony.

Dainik Jagran bagged 7 awards – First Place awards in two categories - Best Idea to Grow Advertising Sales or Retain Advertising Clients for its campaign ‘Casino Grande- Gaming The Revenue Strategy’ and Best New Corporate Innovation Initiative for its campaign ‘957 Pages from a Daughter’s Diary’ . Daughters Dairy was also adjudged as Best in South Asia Global/National Brands.

Second place awards for Dainik Jagran went for Best Marketing Solution for an Advertising Client for ‘Conversations with Customers’ and Best New Cocept or Innovation to Create New Profit Centres for ‘Casino Grande - Gaming the Revenue Strategy’.

Third place awards for Best Public Relations or Community Service Campaign for ‘Fields on Fire’ and Best Idea to Encourage Print Readership or Engagement for ‘A Glass Half Full’.

Talking about the remarkable win, Basant Rathore, Sr VP – Strategy, Brand & Business Development, Jagran Prakashan, said “Presented with ‘Best in South Asia’ is by all means an exceptional achievement that all of us at Dainik Jagran feel proud of. It’s an honour for brand Dainik Jagran, and we accept it with all humility and great responsibility. These awards are a fitting testament to the sincerity of purpose with which we go about engaging with our readers and creating positive change in society.”

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