Dainik Bhaskar transcends to No 2 position in Bihar in Audit Bureau of Circulation report

Over 6 lakh copies circulated across the state

e4m by exchange4media Staff
Updated: Oct 4, 2019 4:07 PM

DB Corp Limited (DBCL), home to newspapers Dainik Bhaskar, Divya Marathi and Saurashtra Samachar, has announced that Dainik Bhaskar is now the second largest circulated newspaper in Bihar.

Audit Bureau of Circulation (ABC) January-June 2019 published the recent circulation numbers of Bihar Markets. As per ABC’s report, Dainik Bhaskar became the formidable Number 2 newspaper in overall Bihar and in the largest market of Patna within a sport span of it launch, with over 6 lakh copies in circulation in the state, the group said in a statement.

Dainik Bhaskar forayed into Bihar market in the year 2014 with the launch of its Patna edition and completed its expansion drive across 38 districts covering key Tier 2 and 3 cities and towns by March 2018.

Furthermore, last year, the Hansa Research Group undertook a commissioned Bihar Readership Research in July 2018 and reported Dainik Bhaskar as the second largest newspaper with an average issue readership (AIR) of 9.11 lakh in Bihar, while the legacy player has an AIR of 9.98 lakh readers. The same report stated Dainik Bhaskar to be at Number 1 position in Patna city with an AIR of 5.07 lakh readers.

“The survey result validates DBCL’s efforts in strengthening Dainik Bhaskar’s position in Bihar. Driven by an aggressive expansion drive with a reader-centric approach and innovative editorial plans, DBCL has been successful in building a loyal and steadily growing readership base. Presently, Dainik Bhaskar is deeply penetrated in Bihar market with four major editions – Patna, Gaya, Bhagalpur and Muzaffarpur. It is the only newspaper in Bihar which publishes additional district-focused pages along with the main edition, for a more specialized and differentiated reader-experience,” the statement read.

 DBCL continues to strive harder to further increase its presence and reach the long-term goal of achieving the Number 1 position in Bihar.

Following this development Girish Agarwaal, Promoter-Director, DB Corp Limited said “This is truly a great moment for us. Recent ABC JJ’19 results is a reflection of our hard-work and sincere efforts to drive circulation in Bihar. Dainik Bhaskar has emerged as the No. 2 newspaper of Bihar, which is only 16% away from the legacy player. ABC results are a vindication of our acclaimed position in Bihar Market and also of the report published by Hansa Research Readership last year, which indicated Dainik Bhaskar to be the number 2 player in Bihar. Dainik Bhaskar’s success in Bihar is an outcome of a well-thought editorial strategy that continued to maintain a reader-centric approach, idea-based journalism and knowledge-enriched content. We sincerely thank our readers who have shown their faith in our editorial. Our endeavour is always to strive harder to meet their expectations.”

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube