Dainik Bhaskar organises 'Unmetro' conference in Bangalore

The 'Unmetro' conference brought together industry experts, mktg professionals, entrepreneurs & various stakeholders to ideate, develop and debate on the potential of markets beyond the metros

e4m by exchange4media Staff
Updated: Dec 19, 2013 3:26 PM
Dainik Bhaskar organises 'Unmetro' conference in Bangalore

After Delhi and Mumbai, Dainik Bhaskar organised its ‘Unmetro - The markets driving India’ conference in Bangalore on December 13, 2013.

The overarching theme of the Unmetro conference has been to focus on and highlight the potential offered by the cities of India beyond the metros. The half-day conference brought together industry experts, marketing professionals, entrepreneurs, media planners and various stakeholders to ideate, develop and debate on the best way forward into these highly dynamic and prospective markets of India.

With India’s economy expanding rapidly, several new markets and centers of business with high consumer potential have developed. Visibly, the Tier II and Tier III cities are undergoing rapid economic development driven by increase in penetration of media and entertainment, rising disposable incomes, consumerism, higher aspirational living with the desire to experience superior lifestyles also supported by the influx of global brands within the country. Evidently, this has created a plethora of marketing opportunities for both national and international brands in India, especially in the Tier II and Tier III cities.

Dainik Bhaskar’s Unmetro conference showcased and analysed the potential, opportunities, challenges and success stories of marketers who continue to successfully operate and expand into these markets.

Discussing the conference, Pradeep Dwivedi, CSO, DB Corp said, “The Unmetro conference has evolved into an event which has become a confluence of strategic thinking to unleash the true potential of India and its cities. It is a sincere effort to showcase, inform, and build a solid and comprehensive knowledge base around the concept, which is the India beyond the main 4-5 metros. With a dedicated website, www.unmetro.in, we will be bringing together a whole lot of research, insights and knowledge about these markets in the public domain for professionals to benefit from.”

The speakers at the conference included Dr Laveesh Bhandari from Indicus Analytics, Rakesh Makkar from DHFL, Rajiv Mehta from Puma India, K Ramakrishnan from Café Coffee Day, Rajendra Khare from SureWaves, Rajaram from Madura Fashion & Lifestyle, and Ranjan Malik from Erehwon Consulting.

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