Columbia Pacific Communities uses social media for CSR initiative

Columbia Pacific Communities has associated with GiveIndia for the initiative

e4m by exchange4media Staff
Updated: Jul 22, 2019 5:47 PM

Columbia Pacific Communities has taken the social media route for its CSR initiative.

Piali Dasgupta, Vice President - Marketing, Columbia Pacific Communities, said: “Our social media campaign #Relearn aims at attempting to alter the age-old perceptions and stereotypes around growing old by shifting the focus to positive ageing.  As a brand, we believe that social media can be a great enabler for social good and gives brands an opportunity to be authentic and “walk the talk.”

We are taking this a step ahead by creating real impact on senior citizens  – a generation that we are deeply committed to serving.  For this initiative, we are privileged to be associating with GiveIndia, India's largest and most trustworthy donation platform that works with credible non-governmental organisations across the country. As part of the initiative, we will use social media to urge people to add a positive adjective that define senior citizens to our word cloud on our website. For every positive word entered, we will contribute Re. 1 to the cause of taking care of the elderly and the ill and help the elderly have access to cataract surgery.  The proceeds from this campaign will go to Help Age India and Anandam Old Age Home, a charitable trust that works towards the welfare of the elderly.  The campaign is our humble attempt at giving back to a demography that has contributed immensely to society – the senior citizens,” Dasgupta added. 

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