Cathay Pacific enriches inflight entertainment to fulfill its ‘Move Beyond’ brand promise

Cathay Pacific will be offering four-times more entertainment choices to enhance customer experience on fly.

e4m by exchange4media Staff
Updated: Oct 22, 2019 3:27 PM
Cathay Pacific

Passengers can now look forward to more newly released movies, sports coverage, more complete box sets and more Asian content than ever before. In particular, newly available live coverage of the latest sports events will ensure passengers never miss out on any of the breathtaking moments from their favourite games when they fly with us.

With all this new video content to enjoy, customers could fly non-stop around the world 45 times and never have to watch the same thing twice, making every inflight experience a truly unique one.

Vivian Lo, General Manager, Customer Experience and Design, Cathay Pacific said: “Our passengers are always telling us how much they enjoy having high-quality entertainment when they travel, so we’re delighted to be giving them so much more new, exciting content to explore. Whether it’s laughter, tears, thrills or chills, we want our passengers to experience and feel more from the entertainment they have at their fingertips, whenever they fly with us.”

Besides having  one of the largest libraries of Asian content of any airline in the world, the airline company will now offer passengers the very best in HD movies, TV collections and worldwide exclusive titles. Passengers can also explore specially curated collections compiled by renowned celebrities and entertainment experts.

Sports fans are in for a treat flying with Cathay Pacific as they have partnered with channel Sport 24 to offer customers flying on Airbus A350 aircraft live coverage of the best sporting events from around the world. Customers can watch the Rugby World Cup finals live this month. Meanwhile next year, live coverage of the Tokyo Olympics and the Hong Kong Rugby Sevens will be shown, ensuring all the unforgettable highs and lows from these incredible competitions can be enjoyed as they happen even while in the air.

Customers can experience delight with streaming service from independent entertainment specialist MUBI. Cathay Pacific and MUBI in partnership have sourced remastered classics and films, that never made it to a local cinema near you to discover. 

Cathay Pacific is one of the first airlines to offer multi-season box sets, meaning passengers can binge-watch award-winning drama series, starting with the pilot episode all the way through to the latest season finale. Combined with branded channels from the likes of HBO and Cathay Pacific customers can be sure there’s always a new series for them to enjoy right from the very beginning.

Cathay Pacific is continuously enhancing the passenger experience, giving customers more ways to make the most of their journey. Notably, the majority of the airline’s fleet will be WiFi-enabled by 2020 in addition to having more content than ever before.

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