BrandOnWheelz pays tribute to Bangalore's floral heritage with #BangaloreBlossoms

A floral chariot — a car fully wrapped in cherry blossom (Tabebuia Avallenadae) patterns with a humongous bouquet of pink flowers atop — journeyed through iconic Bangalore landmarks

e4m by e4m Staff
Published: Mar 17, 2025 12:25 PM  | 2 min read
BrandOnWheelz
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BrandOnWheelz (BWZ) has launched the #BangaloreBlossoms campaign to celebrate Bangalore's rich floral heritage and reinforce its title as the "Garden City of India." The event brought together influencers, media channels, and enthusiastic Bangaloreans for a vibrant city-wide floral parade, showcasing the city in full bloom.

Starting at 8:00 AM from BWZ Headquarters near FCI Main Road, the floral chariot — a car fully wrapped in cherry blossom (Tabebuia Avallenadae) patterns with a humongous bouquet of pink flowers atop — journeyed through iconic Bangalore landmarks, including Cubbon Park, Vidhana Soudha, Lalbagh, Palace Road, Hebbal, and Manyata Tech Park before returning to HQ. Ensuring safety and legality, supported by the Bangalore Traffic Police and adhered to speed limits, maintaining below 30 km/h.

The campaign gained immense support from regional influencers like Bangalore_malayalis, BWZ employees, and various media channels. School children, passersby, and social media enthusiasts joined the movement, sharing the blooming beauty of Bangalore and participating in the "Spot. Snap. Share" contest. Fans were encouraged to spot the floral car, snap pictures, and share them on social media with the hashtag #BangaloreBlossoms and tag @brandonwheelzhq. The post with the highest shares wins exclusive BWZ merchandise.

Mohammed Asghar, CEO & Co-founder of BrandOnWheelz, shared his thoughts: "Bangalore is more than just a tech hub. Our goal with #BangaloreBlossoms is to reignite the city's identity as the Garden City of India. This initiative goes beyond celebrating nature — it's a call to action to preserve Bangalore's greenery and inspire future generations. The overwhelming response from the community proves that Bangalore still blooms with spirit, color, and unity."

The #BangaloreBlossoms campaign beautifully highlighted Bangalore's unique blend of urban life and natural splendor. As the floral chariot traversed the city, it not only spread joy but also reminded everyone of the importance of preserving Bangalore’s green spaces. The event concluded with a shared promise to keep the Garden City blooming, ensuring that future generations continue to witness its vibrant floral charm.

Published On: Mar 17, 2025 12:25 PM