B'lore’s Tynimo works on the brand philosophy of ‘tiny store, more products’

Tynimo is a part of Hansum India and is headed by Vaibhav Jain who is also founder of TeamRoll Inc

e4m by exchange4media Staff
Published: Jul 24, 2019 3:18 PM  | 2 min read

Tynimo, a lifestyle retail brand headquartered in Bangalore, offers offbeat and unique day-to-day lifestyle products at affordable prices. 

Tynimo, a part of Hansum India group, is headed by Vaibhav Jain, a 24-year-old serial entrepreneur who has previously founded TeamRoll Inc. 

Started as a response to other international lifestyle brands from Japan and China, Tynimo offers 17 categories of products ranging from home décor to Indian handicrafts that are sourced globally and locally. 

With a brand philosophy of ‘tiny store, more products’, each Tynimo store has a collection of products ranging from Rs 75 to Rs 3,500 catering to value conscious consumers. With each store spread across 1500 to 2000 sqft, Tynimo stores can stock upto 1500 products and are updated every month. 

The minimalistic store designs and the subtle colours have been carefully chosen to cater to the young audience. The products are displayed to create the best visual impact and experience for the consumers. 

Along with a range household décor items, travel accessories, stationery, electronics, and jewellery, Tynimo is also known for its Indian handicrafts and skin care range. With a section dedicated exclusively to Indian artisans, Tynimo aims to empower the artisan community in different parts of the country. Currently, the store has products from Sahranpur, Varanasi and Jaipur. 

Tynimo also works closely with artisans by providing them important market insights to help them tweak their products as per changing consumer demands and preferences. The chemical-free and organic skin care range has been specially curated by a team of beauty and wellness experts at Tynimo. 

Tynimo currently has 3 outlets in Bangalore with approximately 250 customer walk-ins across these stores. In the next one year, Tynimo plans to launch 35 more stores across India.

Within the end of this year, Tynimo will be launching new stores in Chennai, Hyderabad and a few tier II cities.  

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