Big FM’s ‘Yaadon Ka Idiot Box’ now captured in books
The first two volumes of ‘Neelesh Misra ka Yaad Sheher’ feature a compilation of stories that have already been aired on Big FM
Published - 24-January-2013
Neelesh Misra has been regaling listeners with his storytelling through two seasons of the radio show ‘Yaadon Ka Idiot Box’ on Big FM. Now, the stories will achieve immortality in the form of a series of books being launched on January 24, 2013, the opening day of the Jaipur Literature Festival.
The first two volumes of ‘Neelesh Misra ka Yaad Sheher’ feature a compilation of stories that have already been aired on Big FM. This is reportedly the first example of radio content being developed into a series of books in India. The books will be available at all major bookstores as well as internet book purchase sites.
‘Yaadon Ka Idiot Box with Neelesh Misra’, the primetime show on which Neelesh tells stories every day from the imaginary city of Yaad Sheher, has won several awards, the most recent being the award for Most Unique Programming Content at exchange4media’s Golden Mikes Awards. The Facebook page of the show, titled ‘Yaad Sheher with Neelesh Misra’, gets at least 5 million page views every month, with the content being heard online in 20 countries.
‘Yaadon Ka Idiot Box with Neelesh Misra’ is produced by Misra’s company Content Project for Reliance Broadcast Network, the parent company of Big FM.
The book series is being published by the joint venture of Westland and Yatra Books. The Hindi version will be followed by a series of Yaad Sheher books in English. Each volume will have 20 to 25 stories. Westland-Yatra has acquired the rights for six volumes of the book.
The digital platform is the next stop for Yaad Sheher stories on ‘Yaadon Ka Idiot Box with Neelesh Misra’.For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK