Big CBS Spark’s musical bouquet for Gen Next

With the youth as their audiences, Big CBS Spark will see heavy use of social media to connect with the audiences

e4m by exchange4media Staff
Updated: Feb 13, 2012 7:46 AM
Big CBS Spark’s musical bouquet for Gen Next

In its endeavour to sharpen the channel’s musical offering, Big CBS Spark brings music based shows – ‘Hip Hop MCs’, ‘Indie Rock Mania’ and ‘Hot Hitz’ – to its young audiences.

Apart from urban-international music, Big CBS Spark will also introduce Indian music with fresh music blocks, ranging from hip-hop, rock, pop, folk, world, brass, chamber music, latest hits and more. The music segments will complement existing shows like ‘Cheaters’, ‘Max’, ‘Smash Cards’, ‘Oblivious’ and ‘Real TV’.

In connecting with its audiences on ground, Big CBS Spark will also feature college festivals, music concerts, youth fests, music launches and the likes. The channel will also offer a platform for young and upcoming artists to showcase their talent. With the youth as their audiences, the channel will see heavy use of social media to connect with audiences and already has in place a series of communications on the digital platform to engage with them.

This new offering compliments Reliance Broadcast Network Ltd’s recently launched ‘Choose Your Set-Top-Box Wisely’ campaign, which is designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity.

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