Big CBS Networks’ channels expand reach in Lanka

Big CBS Networks is launching with English language feed and has entered into a distribution deal with largest operator, Lanka Broadband Network

e4m by exchange4media Staff
Updated: Feb 6, 2012 5:26 AM
Big CBS Networks’ channels expand reach in Lanka

Big CBS Networks, a joint venture between Reliance Broadcast Network Ltd and CBS Studios International, has announced its expanded reach into the SAARC region, beginning with Sri Lanka. Initially, the channels will be distributed with the biggest cable operator, Lanka Broadband Network.

In Sri Lanka, the company is offering its three-channel bouquet – Big CBS Prime, Big CBS Love and Big CBS Spark, and will target the 15+ English speaking audiences. The channels will be available in Sri Lanka across cable platforms and key hotels in English language.

Big CBS Networks will also evaluate the possibility of dubbing the content in local languages in the future. The channels will be launched on a fixed licensee fee model and will ensure regular and streamlined revenue from the market, which will add to the bottom-line of the JV. Also, the same satellite with existing feed being utilised for this expansion ensures no technical cost to the JV.

Big CBS Networks plans to soon launch on all platforms across the entire SAARC region comprising Bangladesh, Nepal, Bhutan, Maldives, Pakistan and Afghanistan.

Commenting on the expansion plans, Vishal Rally, Business Head, Big CBS Networks, said, “This is a natural extension to make accessible the superlative content library of Big CBS to audiences in the international markets. With audience demographics similar to those of urban India, we are confident of the channels doing exceedingly well. As a business model, this is a cost neutral expansion enhancing the JV’s profitability.”

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