AXN spices up programming line-up with ‘AXN Premiere Club’ - introduces 7 Days, 7 Premieres.

The channel ropes in restaurant chain Mamagoto and PVR Cinemas to promote this exclusive proposition.

e4m by exchange4media Staff
Updated: Feb 7, 2018 4:46 PM
AXN 7 Days 7 Premieres

This is no ordinary year for AXN. The channel is in its 20th year and to celebrate its legacy, AXN has some special plans for its viewers through the year. While January saw a new slot called AXN Bestsellers that airs all cult shows like Sex and the City, Breaking Bad, and Sherlock at 11 pm every day; February has a brand new proposition of 7 days, 7 new shows under its new property called ‘AXN Premiere Club’.

s the name suggests, the channel is premiering 7 news shows every night of the week at 10 PM. The 7 shows in the line-up, which are not available on any OTT platform, are The Handmaids Tale, which has won 8 Emmy and 2 Golden Globe Awards, the fierce warrior show, ‘Vikings - Season 5’, the military drama, ‘The Brave’, from the makers of the highly-acclaimed show ‘Homeland’, the intense legal drama ‘Doubt’, the thrilling American drama series ‘ZOO’, the courtroom drama ‘Bull’, and the action drama series ‘Scorpion’.
To promote this unique proposition of 7 days 7 new shows, AXN has tied up with Pan-Asian restaurant Mamagoto and PVR Cinemas to give viewers an experience of this proposition on-ground.

For instance, Mamagoto will have a special 777+ menu which includes a mouth-watering soup, a starter, a main course, a mock-tail and a dessert, all at Rupees 777 only. This is a month-long activity across metros Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata. PVR cine-goers will witness the handmaids at select outlets along with the promo across the screens.
Experience the rush, excitement and thrill with ‘AXN Premiere Club’ every day at 10 PM only on AXN.

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