Ad Club Bombay and Times Group bring Cannes Young Lion Marketers Scholarship

The Advertising Club Bombay, in association with The Times Group, the official representative of Cannes Festival in India, has undertaken a new initiative of sending a young team of two marketers below the age of 30 years to the Cannes Festival starting from June 20-26, 2010.

e4m by exchange4media Bangalore Bureau
Updated: May 7, 2010 10:53 AM
Ad Club Bombay and Times Group bring Cannes Young Lion Marketers Scholarship

The Advertising Club Bombay, in association with The Times Group, the official representative of Cannes Festival in India, has undertaken a new initiative of sending a young team of two marketers below the age of 30 years to the Cannes Festival starting from June 20-26, 2010.

The test was conducted on May 4, 2010 for the 11 teams that registered from various marketing organisations. The participants had to prepare a brief on a given subject and present it to the selection panel that had the presence of Ajay Kakar, Chief Marketing Officer, Financial Services, Aditya Bira Group; Neville Taraporewalla, Director Microsoft Consumer & Online, Microsoft Corporation (India) Pvt Ltd; Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia; and Bipin R Pandit, General Manager, The Advertising Club Bombay. Each team was allocated half an hour to prepare the presentation and 10 minutes to present the same to the selection panel.

Sandeep Ramesh and Anviti Shankar from Kimberly Clark Lever were the winners and will fly to Cannes to attend the Festival from June 20-26. Their trip is sponsored by The Advertising Club Bombay. They get to attend the entire Festival comprising workshops, seminars, award ceremonies and the grand gala dinner. The winners from India will get a chance to compete at the international platform for the Young Lions Marketers.

The Ad Club Managing Committee feels that this will be quite on enriching experience for the winners and will be an investment towards the betterment of the industry. This is an additional step by the Ad Club, besides sponsoring one student every year to attend the Cannes Lions Academy Workshop.

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