ABP News Network launches new brand campaign

‘Desh ko Rakhe Aagey’ will be aired on December 6, 2018 and has been created by Lowe Lintas

by exchange4media Staff
Published - Dec 6, 2018 3:34 PM Updated: Dec 6, 2018 3:34 PM
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ABP News Network has launched its new brand campaign ‘Desh ko Rakhe Aagey’ that will be aired on December 6, 2018 and has been created by Lowe Lintas.

 

The campaign is led by two TVCs which showcase the story of a Shoe (7number ka joota) & Bag (Pitthu bag) respectively that are elements which are very important in the career of any journalist. These objects not only see a reporter’s vigor firsthand but also become an integral part of their journey. 

 

The brand campaign was launched by Avinash Pandey, COO, ABP News from his twitter handle https://twitter.com/panavi.

 

He said, "The intriguing campaign aims to brin forth ANN's efforts to eep its most important stakeholder, the viewer ahead on the continous developments happening in the country."

 

Commenting on the campaign launch, Naveen Gaur, COO, Lowe Lintas, said, “Our association with ABP News is a long standing one and this campaign like others in the past is special for us. ABP News is one of India’s leading Hindi news channels and has always stood committed towards keeping the country and its audience ahead by delivering complete and thorough news. The reporters work tirelessly with passion, courage and determination towards this commitment. As India enters the year of General Elections, it is our job to give ABP a distinct identity and we believe the current films will do that."

 

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