Aadvik Foods aims to disrupt dairy foods and milk-based products space

Aadvik’s products are available on their website and e-commerce platforms like Amazon, Flipkart, eBay

e4m by exchange4media Staff
Updated: Jul 26, 2019 12:04 PM

Aadvik Foods, India’s first brand in camel milk industry, introduced a bouquet of camel milk-based products, including camel milk powder, chocolates, and a skincare range, three years back. 

Aadvik Foods was conceptualised by Hitesh Rathi who identified the growing prominence of camel milk as a superfood across the globe. Launched in 2016 with a single SKU, the brand now deals in 40 SKUs which also include camel milk powder, soaps, chocolates, flavoured milk powder, moisturiser, day cream and body butter.

Speaking on the brand’s unique value proposition, Shrey Kumar, Co-founder, Aadvik Foods, said: “Camel milk and its products have gained traction in India and across the globe due to their multiple health benefits. Camel milk is low-fat and rich in unsaturated fatty acids, essential vitamins and insulin. It is known to be beneficial for those suffering from chronic conditions such as diabetes and autism, improves immunity, and is suitable for individuals with lactose intolerance. With such wide-ranging benefits, we believe that camel milk is the perfect dairy alternative that will be accepted by millions of consumers in the coming years.”

“Our aim is to disrupt the dairy foods and milk-based products space in the country through a product range that spans across multiple categories. With an early mover’s advantage, we aim to capture a large share of this growing market in India by offering exceptional camel milk-based products to our consumers,” Kumar added.

The brand has distribution channels in Delhi, Mumbai, Chennai, Bengaluru, Hyderabad, and Punjab. It has also exported its camel milk powder to distributors from the US, the Philippines, and Malaysia. Aadvik’s products are available from their website and also across e-commerce platforms like Amazon, Flipkart, eBay, Milkbasket, Shopclues, Snapdeal and Doodhwala.

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