9X media provides a big boost to female DJs in India

9X Media has provided an apt platform to female DJs by showcasing their special mixes called SmashUps

e4m by exchange4media Staff
Published: Aug 21, 2018 2:33 PM  | 2 min read

In the notoriously male-dominated world of DJs, 9X Media has provided an apt platform to female DJs by showcasing their special mixes called SmashUps. 9X Media which is popular amongst ardent music lovers across languages, has collaborated with the very talented female DJs of India for their popular Bollywood mixes.

The eclectic mix of the most popular Bollywood songs feature regularly for months on Smashups which is aired on 9XM and 9X Jalwa. In the recent past, Smashups have already featured popular male DJs including Aqeel, Suketu, Kiran Kamath, Aman Nagpal and Notorious. SmashUps now also highlight female DJs across India.

With the under-represented female DJs across various communities, cities and age-groups, a platform like Smashups by 9X Media Network gives these talented artistes a great boost. The network believes in constantly providing a platform to promote the much deserved musical talent be it originals or 'smashups'.

Speaking on this Rajitta Hemwaani, Senior Vice President, Creative Content & New Business 9X Media Pvt Ltd said "We as the country’s leading music channels always want to innovate and reach out to good deserving talent, be it launching mixes or originals. We want to be the go to destination for every talented musician in the country and we have already taken massive steps in that direction. Having already launched a lot of male DJs in the past, I always felt women DJs were never taken seriously in the country, until recently. We want to continuing giving the deserving women DJs a platform to showcase their work to the music lovers!”

9X Media has already launched the SmashUps by DJ Shilpi Sharma, DJ Rink , DJ Shireen and DJ Ashrafi. The mixes by DJ Paroma, DJ Candice, DJ Syrah and DJ Barkha Kaul will also go on air very soon.

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