5th edition of Agenda Aaj Tak promoted through demonetisation-inspired OOH campaign

Innovative creative highlights main topics around demonetisation debated by leaders in this year’s edition of Agenda Aaj Tak

by exchange4media Staff
Published - Dec 12, 2016 12:17 PM Updated: Dec 12, 2016 12:17 PM
5th edition of Agenda Aaj Tak promoted through demonetisation-inspired OOH campaign

News channel Aaj Tak recently promoted the 5th edition of Agenda Aaj Tak with an OOH campaign that rides on the topicality of demonetisation.

Aaj Tak used an innovative creative that shows part of the banned Rs 500 note to highlight not just the main topics around demonetisation that were debated by the leaders in this year’s edition of Agenda Aaj Tak but also the fact that every news needs to be dissected in black and white, which explains the line, Khabaron Ka Black & White.

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