14th realty+ conclave & excellence awards 2022 ends on a glorious note

Illustrious leaders of the northern real estate industry came together for knowledge-sharing, networking and recognizing the good work of the fraternity

e4m by exchange4media Staff
Published: Dec 2, 2022 10:49 AM  | 9 min read
Realty+

The stars of Indian real estate descended on the 14th edition of Realty+ Conclave & Excellence Awards 2022 – North on November 30, 2022.

Held at Radisson Blu Plaza, Delhi, the 14th Realty+ Conclave & Excellence Awards 2022 – North was a grand day to remember where the illustrious leaders of the northern real estate industry came together for knowledge-sharing, networking and recognizing the good work of the fraternity.

Giving their whole-hearted support to this event were Co-Partners – Gaurs Group, Luxury Partners- DLF Offices, Housing Partner - Hero Homes, Session Partners - Intellion Offices by Tata Realty, Colliers, and World Trade Center and Event Associates - Signature Global, M2K, and Victoria. The Conclave Partners were Gruhas & Lumos Alternate Investment Advisers Pvt. Ltd. 

Stimulating the proceedings of the day was the first-panel discussion which was on the topic “Indian Realty: Impact of Global Property Market Trends moderated by Santhosh Kumar- Vice Chairman, ANAROCK Property Consultants Pvt. Ltd who began on an optimistic note highlighting the positivity for the real-estate sector in India. Manoj Gaur- CMD of Gaurs Group said the real-estate sector is witnessing a great demand and we need to work on it and focus on the developments and betterment. Mudassir Zaidi - Executive Director - North - Knight Frank India opined that there is a lot of residential demand which will not get impacted. Pent-up demand will continue to be there. Pradeep Aggarwal- Founder & Chairman, of Signature Global stated he is bullish about the real-estate sector because many country-level reforms have turned the sector around. Dharmesh Shah, CEO, Hero Realty said the rot in the system is getting cleared and post-RERA corporate governance has had a significant impact. Pradeep Misra- Chairman & Managing Director – REPL spoke about Atmanirbhar Bharat and infrastructure development being the harbinger of induced growth of real estate across the country. Avnish Sharma- Partner, Real Estate, Khaitan & Co said that RERA has played a big role in bringing up the whole sector in an organized way. 

The second panel discussion on Office Market View: Business, Space & Tech Acceleration was moderated by Amit Oberoi-Head of Occupier Strategy| Asia, Colliers. He spoke about how the office markets in the last 3 years have changed.  Rajat Johar-Managing Director – Delhi-NCR, Savills India said that year 2022 saw the highest absorption in office space after 2019. Khair Ull Nissa-Executive Director- WTC Services, World Trade Center Noida was of the view that later part of the year we would see newer supply coming in. Rohit Kaul-Head of Operations – North, Embassy Services Pvt. Ltd spoke about the better workforce experience with a safety factor coming to the fore in the office culture. Paras Arora-Founder CEO, Qdesq talked about the flex space which is seeing huge demand. Gaurav Karnik- Real Estate National Leader and Tax Partner. EY India was of the opinion that the new buzzword in town is 3rd spaces. Earlier it was working from the office, working from home, and now its work from any other space remotely.

The third panel focusing on Funding Prospects: Portfolio Diversification & New Investing Models was led by Ashwini Sharma- Senior Director, Capital Markets & Investment Services, Colliers. He said the capital is available for doing business across all timelines and asset classes. Sunil Agrawal- Founder & Managing Director, Black Olive Ventures Pvt. Ltd spoke of diversification in new asset classes which could be logistics, data centers. Santosh Agrawal- ED & CFO, Alpha Corp Development Private Limited, spoke about mitigating the risk in the financial institution where financial institutions and development managers play an important role in the timely delivery of projects. Anuranjan Mohnot- Co-Founder & MD, Gruhas & Lumos Alternate Investment Advisors Pvt Ltd said that there is a need to revive the confidence of the real estate industry to bring back equity in the system. Nihar Thanawala- Director, Motilal Oswal Alternate Real was of the view that NCR would be among the largest markets in the times to come. Kaushik Desai- Managing Partner, WSB Real Estate Partners said that there has to be a structured investment where all benefit.  Siddharth Batra- Advocate-On-Record, Supreme Court of India, Former Additional Advocate General, Haryana, spoke about need for clarity of laws, regulations, and proper infrastructure when it comes to land acquisition and constructing in different states.. 

The Fireside Chat about The Retail Rebound: Asset Repositioning in Phygitail World had Pankaj Renjhen-COO & Jt. Managing Director, Retail Services, ANAROCK Property Consultants Pvt. Ltd as the moderator of this session. He said the consumer constantly gives inputs of what exactly needs to be done at that point in time. Abhishek Trehan- Executive Director, Trehan Iris spoke of the opportunities available in the retail developments in the country. Dheeraj Dogra- VP & Head Commercial Leasing M3M Pvt. Ltd spoke of the international retail sector and trends taking place globally. Pushpa Bector- Executive Director - DLF Retail, was of the view that ‘change is the only ‘Constant when it comes to retail. Yogeshwar Sharma- Executive Director & CEO, of Select Infrastructure Private Ltd said there are no problems in the retail world there are just situations and you have to think of what possibilities exist and how to deal with the situations as every day is a new day. 

Concluding the knowledge-packed day was the final Fireside Chat on Realty Sales & Marketing Playbook: The Newage Template chaired by Govind Rai- Co-Founder & CEO, Insomniacs. He spoke about how developers prefer an old team with new ways of business adoption. Alok Gupta- Director- GraphisAds, said developers are very focused on the marketing and complete lifecycle value of the customer. Mohit Mishra- Head of Marketing- Office Business, DLF Limited spoke about the project being shifted to mandate companies where he was of the view that it all depends on the ownership people take. Rajat Jain- Head (NCR) - Sales & Marketing, Adani Realty, was of the view it is important to have people with large teams, channel partners, and people with direct sales who can reach out to customers directly. Dr. Vishesh Rawat- Vice President & Head – Of Sales, Marketing, CRM & Leasing, M2K Group said it depends on the type of developers with whom the customer can establish trust and also the type of project where you want to attract niche clients. 

The glittering awards evening commenced with Dr. Annurag Batra, Editor-in-Chief & Chairman, exchange4media & BusinessWorld Media Group welcoming the dignitaries. He said that the last 10-12 months have been a fantastic time for Indian real -estate where it has been resilient. It has recapitalized, recalibrated itself, and separated boys from men. 

An exclusive conversation between eminent thought-leaders of the Indian real estate industry was moderated by Anshuman Magazine - Chairman & CEO - India, South-East Asia, Middle East, and Africa, CBRE who spoke about the quality of living a healthy life outside the home which we have forgotten. Snehdeep Aggarwal - Founder & Chairman Bhartiya Group spoke of developing a hi-tech city called Bhartiya city, the experiences, joys, challenges and Vipul Roongta- Managing Director & CEO, HDFC Capital Advisors Limited spoke on the access to long-term financing, equity, and debt markets.

The evening concluded with the red carpet walk of the winners of the prestigious Realty+ Excellence Awards 2022- North.

Residential Project of the Year- 

Eldeco Group For Eldeco Accolade

Birla Estates For Birla Navya

Iconic Project of the Year

DLF Cybercity Developers for DLF Cyber Park

Commercial Project of the Year

Tata Realty & Infrastructure Ltd. For Intellion Edge

Affordable Housing Of The Year-

SignatureGlobal (India) Ltd For Serenas

Luxury Project of the Year- 

Gaurs Group for The Islands by Gaurs

Industrial/Warehousing project of the Year

IndoSpace Development Management Pvt Ltd for IndoSpace Logistics Park Luhari I & II

And 

AllCargo Logistics And Industrial Parks Pvt Ltd for All Cargo Logistics & Industrial Park Pvt. Ltd., Location – Jhajjar

 Themed Project Of The Year

Shubhashish Homes for Shubhashish Geeta

Most Popular Project of the Year

Bhumika Group For Urban Square

Budget Housing Of The Year

Signature Global (India) Ltd For SG Imperial  

Integrated Township Project of the Year

DLF Cybercity Developers for DLF Cyber City Gurugram

IT Park Project of the Year

Tata Realty & Infrastructure Ltd. For Intellion Park

Real Estate Destination of the Year

Trehan IRIS for IRIS Broadway, Gurugram

Best Interior Design – Commercial

Space Matrix Design Consultants Ptd Ltd for Stanza Living

Most Environment-Friendly Residential Space

Signature Global (India) Ltd for SG Park 2&3

Most Environment - Friendly Commercial Office Space

DLF Cybercity Developers For DLF Cyber City Gurugram

Developer of the Year – Residential

Signature Global (India) Ltd 

Winner of the Category Developer of the Year – Commercial

Bhutani Infra

Developer of the Year – Township

M2K Group  And Alpha Corp Development Pvt. Ltd

Developer of the Year – Retail

Bhumika Group 

Excellence in Delivery

County Group for County 107

Emerging Developer of the Year – Industrial and Warehousing

Alpha Corp Development Pvt. Ltd

Institutional Project of the Year

Morphogenesis for THE LALIT SURI HOSPITALITY SCHOOL

Real Estate PR Firm of the Year

ICCPL

Innovative Marketing Concept Of The Year

Hero Homes for Yeh Diwali World Record Wali

Project Launch of the Year

Trehan IRIS for IRIS Broadway Greno West

Digital Marketing Campaign of the Year

Insomniacs for Emaar India 

Project/Construction Management Firm of the Year

Global C

 Integrated Brand Campaign of the Year

Alchemist Marketing Solutions for Grand Central 114 launch

And 

DLF for DLF Cyber City Gurugram – World’s First Leed Platinum City And Community

Advertising Agency of the Year

Alchemist Marketing Solutions

Sustainable Business Leader Of The Year

Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd

Watch the entire event at: https://www.youtube.com/watch?v=sOVlu3m-GwA

 

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India Today Group’s MP Tak launches its own website

The site was inaugurated by Chief Minister of Madhya Pradesh, Shivraj Singh Chouhan

By exchange4media Staff | Feb 3, 2023 6:53 PM   |   2 min read

MP Tak

India Today Group’s digital-first channel, MP Tak, has further expanded its online-presence with a newly launched website– www.mptak.in  inaugurated today by the Chief Minister of Madhya Pradesh, Shivraj Singh Chouhan.

Tak is strengthening its presence and is fast establishing itself as a major player in the digital sphere. Tak’s bouquet of regional websites include – www.gujarattak.in , www.mumbaitak.in , www.uptak.in , www.rajasthantak.com ,the website for MP Tak shall also focus on the local news from across the state. The website will feature news articles, videos, and web stories.

Commenting on the launch of the website, Milind Khandekar (Managing Editor, Tak Channels) says, “MP Tak is a significant player and has been one of the most watched video news platforms in Madhya Pradesh. The idea behind the website launch is to cover the state of Madhya Pradesh in a focused manner with unbiased news reporting. The website will cover not just the local but also the hyper-local news” He further adds, “we have a strong presence in the northen region with three regional websites – UPTak.in, Rajasthan.com and now MP Tak.in”

Vivek Gaur, CEO, Tak channels & The Lallantop, India Today Group says, “With the launch of www.mptak.in, Madhya Pradesh will be our fourth regional market with its own destination. On YouTube and Facebook, MP Tak has already crossed over 200M+ video views between April ‘22 and December ‘22. The launch of the own destination is a part of our effort to connect with more people and reinforce the trust of the viewers who have supported us on this journey”. 

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Zee presents AdClub’s M.AD Quiz

Derek O’Brien will be the Quiz Master for participants from the media, advertising and marketing industry

By exchange4media Staff | Feb 3, 2023 10:51 AM   |   1 min read

mad

The Advertising Club's M.Ad Quiz, presented by ZEE, will be held on 3rd February, 2023 in Mumbai.

The biggest attraction of the show is Derek O’Brien who will don the role of the Quiz Master.

The participants in the M.Ad Quiz are from the world of Media, Advertising and Marketing Industry, bright individual professionals, and even students at the B-School.

Dr. Bhaskar Das, Chairperson, M.Ad Quiz Committee said, “There is a lot more to The Ad Club than organizing the most pre-eminent Awards of the country. We also conduct events like D-CODE, VICE & VERSA, and the M.Ad Quiz which are high on interactive experience and high-octane live fun. Participation in M.Ad Quiz merits skill, curiosity, and the fun of contesting. Derek O’Brien, the best in the business of conducting Quiz shows, is all set for this Friday, 3rd February, 2023 to Quiz the best brains from the field of Advertising, Media, and Marketing. Go for it, partake as teams, and also attend as an audience.”

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The Hindu Group bags four awards at WAN-IFRA South Asian Digital Media Awards 2022 

The Hindu e-paper won gold for ‘Best ePaper’

By exchange4media Staff | Feb 2, 2023 11:18 AM   |   2 min read

WAN-IFRA South Asian Digital Media Awards 2022 

Products and services created by The Hindu Group bagged four awards at the WAN-IFRA Digital Media South Asia Awards 2022.

TH Newsletters won silver in Best Digital Subscription Initiative. The Hindu e-paper won gold in Best ePaper-concept. In Trending and Current Affairs, The Hindu won gold in Best Use of Short Form Video.

Further, Coimbatore Unlimited- Collaborate, Co-create and Celebrate, an event initiative that hosted curated series of panel discussions on Coimbatore won silver in Best Native Advertising/Sponsored Content Campaign.

Speaking about the win, Pundi S Sriram, Chief Product Officer of The Hindu Group, said, “We are really excited to receive this recognition! We are striving every day to provide a better user experience on our sites and to engage our readers and subscribers in new and innovative ways. Our newsletters, videos and interactives are changing the way we are bringing our best journalism to a younger, mobile-first audience.”

 Pradeep Gairola, Business Head- Digital Media of The Hindu Group, said, “It feels honoured and good to do work that makes a difference and adds value to the lives of our readers, who are helping us build a sustainable business model for the news industry.”

Sriram Srinivasan, Group Digital Editor of The Hindu Group, “We always try to use newer platforms to reach our readers or attract new readers without compromising on our journalistic values. Our social media and video teams have done wonderfully well in creating short-form videos. They have adhered to what works for the format while relying on our strengths in explainers and analysis. We are very happy that this effort has been recognised.”

WAN-IFRA South Asian Digital Media Awards 2022 recognise the outstanding digital media projects delivered by South Asian news publishers. Over 100 entries were received from new publishers across South Asia for the awards. The Quint, The Hindu, Prothom Alo, and Indian Express emerged as the 2022 South Asian Digital Media Awards winners.

 

 

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17th Pune Design Festival to discuss ‘Next 25’

The festival will be held in Pune on February 3 and 4

By exchange4media Staff | Feb 2, 2023 10:30 AM   |   3 min read

Next 25

The 17th edition of the Pune Design Festival (PDF), organized by the Pune chapter of Association of Designers of India (ADI), will be held at Hotel Hyatt Regency on the Pune-Ahmednagar Road on February 3 and 4, 2023.

The festival will be held from 9am to 7pm on both days.  The 17th edition of PDF, which is a national-level annual convention of professionals, educators, and business houses related to the field of design, returns to be held in physical form, after it was held online for two years due to the pandemic.

“The theme for this year’s PDF is ‘Nxt 25’, where there will be discussions and deliberations on subjects related to changing paradigms of designs in terms of the use of technology, and the approach of young designers in the next 25 years. The focus of the festival is on understanding how to engage with emerging or new technologies in the field of design. The theme will bring forth discussions, debate, case studies and workshops that showcase the future forward design,” said ADI Pune Chapter President Rugwed Deshpande.

There will be three keynote sessions by Samar Singh Jodha, who is the Founder and Executive Director of Red Balloon (on Creativity versus Inner Voice), Meeta Malhotra, Editor in Chief of ‘The Hard Copy’ Magazine, (on Pune: For Design, By Design) and Bharat Bala, who is the Founder and Chief Executive Officer of Bharat Bala Products (on History of the Future).

The two-day event will also see special felicitation of some individuals and personalities who have made outstanding contributions to the field of design. Veteran design educator Kirti Trivedi will be felicitated for her contribution in design education, while Pradeep Sinha, product designer and educator, and Mala Sinha, textile designer and founder, Bodhi, will be feted for pioneering efforts in design entrepreneurship.

Other speakers for the festival include Bharat Bala, a distinguished film-maker, Nikki Gonnissen, an experienced designer at Thoknik in Amsterdam, Kenneth Segal, an expert in large-scale public transportation projects from Israel, Aniket Das of Ultraviolette Automotive and Rupali Bhave, a noted theatre professional.  The topics of discussions range from ‘Drama in Design’ to Challenges in the Design Business.

Moreover, an initiative titled ‘Battle of Projects’ initiative will be held.  Under the initiative, students of design submit their final year projects and best awards/recognition is given to the best 30 projects across 11 different categories.

Another initiative ‘Open House Workshops’ is also being held alongside, where those interested in design and design students, will be able to visit open studios and they can attend free workshops on subjects related to design. 

 

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Van Heusen to hold musical concert on PartyNite Metaverse

The event is being held in collaboration with Paytm Insider

By exchange4media Staff | Jan 31, 2023 12:44 PM   |   4 min read

van huesen

Van Heusen, dressing brand from Aditya Birla Fashion and Retail Ltd (ABFRL), has entered the metaverse as they set sail on a fantastical journey with a virtual musical concert in association with Indian pop band ‘When Chai Met Toast’. The lifestyle brand from Aditya Birla Fashion & Retail Ltd. has teamed up with PartyNite Metaverse to create a virtual performance space for the immersive musical experience called Van Heusen MetaPlay and has put together a full length showcase of their merchandise. Viewers can RSVP on Paytm Insider and get ready to enjoy and experience the first-of-its-kind Metaverse Music concert in India.

Fans and viewers can style their avatars with the latest collections and ensembles from Van Heusen and enjoy the show with their friends on the Partynite app. The viewers would be introduced to Van Heusen's clothing line which are virtual versions of real-life ensembles under the brand’s catalogue that can be worn for the concert.

Speaking about this unique event, Abhay Bahugune, Chief Operating Officer-Van Heusen, Aditya Birla Fashion and Retail Ltd. said, “As an ever-evolving fashion brand that has always been anchored in innovation, we have not only entered this virtual space of Metaverse, but have also started creating next-gen retail experiences, with an aim of tapping into newer and more dynamic forms of engagement with our consumers. Fashion in the metaverse is poised to emulate what we already see in day-to-day life; it’s engaging to dress-up avatars and use fashion as a form of self-expression and personal status. This musical concert is just the perfect amalgamation of Fashion, Music and cutting-edge technology that we would like to share with our discerning consumers. We are also the first ever fashion brand to enter the Metaverse in India with such an immersive experience”.

Rajat Ojha, CEO, Partynite Metaverse said, “From marketplaces filling in the gaps in streaming services, to full-blown NFT bands, the metaverse is ushering a new dawn for brands in terms of consumer engagement and fashion as an industry can mine gold on the metaverse, it fits in seamlessly. With the metaverse we will be able to push the envelope further. Not just see and buy but experience and buy is the name of the game.  We as a metaverse platform are here to bring in a step-change and enable brands to use technology to communicate, express themselves and create shopping opportunities for consumers in the near future.”

Varun Khare, Business Head, Paytm Insider said, “We are thrilled to present Van Heusen’s first outing in the music metaverse. Whether it's a live event or digital, we at Paytm Insider always strive to offer unique experiences for today's audience. This time too, we have left no stone unturned in curating this larger-than-life event that bridges the gap between the physical and digital space to deliver a truly shared experience like no other. Recent times have witnessed major artists conducting metaverse performances and that leads us to believe that the music metaverse offers artists a new canvas for creativity as well as a new format for fans to experience music that is immersive. We bring to the audience this metaverse-inspired show, with the conviction that imaginative live events are a taste of the future that is here right now, and we are looking forward to organizing many such events in the future. We are also happy to partner with PartyNite for this one-of-a-kind music and fashion event.”

Once the registration is made on the Paytm Insider app, the consumers will receive an email with instructions and they will have to download the PartyNite app, log in and then enter the Van Heusen Metaverse experience to customize the avatar and attend the show slated to happen on February 2nd, 2023 at 7 pm.

 

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ET NOW and ET NOW SWADESH have announced an exclusive Budget special programming

The theme of the programming is Budget 2023 – Leap Ahead.

By exchange4media Staff | Jan 30, 2023 6:26 PM   |   4 min read

times

As India gets ready for Union Budget 2023, the last full budget by Modi 2.0 Government before the general elections in 2024, ET NOW and ET NOW SWADESH have announced an exclusive Budget special programming under the theme, Budget 2023 – Leap Ahead.

While the world over is grappling and preparing for recession, India, one of the fastest-growing economies in the world, is getting ready for the next big leap toward realizing its $5 trillion economic goal. Capturing the tone and the mood for the Union Budget 2023, ET NOW and ET NOW SWADESH offers its viewers a comprehensive 360-degree perspective of this landmark budget that will set the tone as India continues to leap towards becoming an investment-friendly and global manufacturing hub.

Using cutting-edge technology and state-of-the-art AR graphics to present a simplified Budget analysis, ET NOW and ET NOW SWADESH present a slew of interactive and engaging line-up that will decode Union Budget 2023 & its impact along with dedicated expert advice on stocks, markets, wealth creation ideas, investment insights and more. The channels have also partnered with Deloitte India as Knowledge Partner and will have their industry experts share views on social, political, and economic implications of the Union Budget.

 

Pre-Budget Programming details below

  1. BUDGET & MARKETS: Often known as the sentiment indicator, Indian stock market has been crucial in garnering investment into India. Airing every day at 4 pm, ET NOW and ET NOW SWADESH in the run up to the elections will analyse what the market mavericks are eyeing from FM Sitharaman.

 

  1. ECONOMIST PANEL: Given that the developed world is bracing itself for the recession, the show will provide an in-depth view of how well India’s macros are placed to withstand the storm. With an esteemed team of economists including, Sonal Varma, Managing Director and Chief Economist for Nomura Holdings, Samiran Chakraborty, Chief Economist, India at Citibank and Indraneil Sengupta, CLSA, the show will delve into their expectation on India’s GDP growth & their targets for the fiscal.

 

  1. BUDGET & START-UPS: Airing at 6:00 pm on the channels, the show understands the Budget expectations from the thriving start-up community. Be it ecommerce, logistics, funding or taxation, it is this start-up sector that will be impacted the most with the Budget announcement. Investor & Entrepreneur Ronnie Screwvala will help understand the current landscape for the start-ups in India & what will help the sector take India to the next leg of growth.

 

  1. THE MONEY SHOW: How will the Union Budget impact your wallet? How can you counter inflation & yet continue to grow your investments? This special show airing at 5 pm offer viewers an opportunity to share their personal finance queries LIVE with an esteemed panel of guests.

 

On Budget Day,

Commencing with the LIVE coverage of the FM speech, think tanks, Swaminathan Aiyar, Mythili Bhusnurmath, Rajnish Kumar, Puneet Chhatwal, Dr Ashutosh Raghuvanshi will simplify, analyse and dissect the Budget and give real-time views as its being delivered.  Tracking the economic and political impact of the Budget, ET NOW & ET NOW SWADESH will cover a series of in-depth discussions and interviews with key policy makers and present actionable ideas to fuel India’s economic growth.

 

Budget Day programming details below

  1. LIVE coverage from big industry chambers– CII, FICCI, Bombay Chamber Of Commerce & Industry
  2. Budget Fatafat – A quick roundup of all the key takeaways from the Budget.
  3. India’s secretaries panel featuring will decode the Budget & its impact on state finances.
  4. Special Tax Panel featuring to help understand the tax implication of the steps announced in the Union Budget.
  5. Budget & You – A personal finance show that will answer all the viewers queries on their personal finance with esteemed panel of guests.

Promising viewers an immersive TV viewing experience, ET NOW and ET NOW SWADESH add on to the Budget excitement with an on-air contest, Budget Master on February 1, 2023. Participants can enter the contest by watching the channels and answering simple questions asked every hour between 9 am to 2 pm to stand a chance to win gold.

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WebEngage partners with Titan, Mr Baker & Etmana

WebEngage will leverage its retention stack to help these brands drive unique customer experience (CX) across multiple channels

By exchange4media Staff | Jan 30, 2023 5:01 PM   |   2 min read

webebgage

WebEngage, a full-stack Retention Operating System, has announced partnerships with Titan Co. (UAE), Mr Baker (UAE), and Etmana (Egypt). WebEngage will leverage its retention stack to help these brands drive unique customer experience (CX) across multiple channels by organizing data, developing analytical-driven customer insights and driving one-on-one personalized engagement.

The uptake of AI-powered, data-driven customer engagement solutions comes on the back of brands’ growing need for differentiation in competitive retail and e-commerce space, especially in the MEA market. The emphasis on retention marketing is underpinned by the fact that retention is more financially feasible and profitable than the acquisition of new customers. WebEngage, due to the efficacy of its full-stack solutions, has emerged as a go-to partner for regional brands, the company said in a release.

Part of the Tata Group, a publicly traded conglomerate, Titan Company Limited was once dubbed the world’s fifth-largest watchmaker. Mr Baker, with origins dating back to 1996, is a household name across the region. Etmana is a fast-growing fashion retailer with a sizeable market share in Egypt. The reputation of these brands is a validation of WebEngage’s proficiency in customer engagement and retention. 

Commenting on the partnerships, Hetarth Patel, VP - MENA and Managing Director - UAE, WebEngage, said: “WebEngage is glad to be helping Titan Co., Mr Baker, and Etmana simplify retention and scale their businesses to greater heights. With Etmana, we feel like we are playing on home turf, whereas, for legacy brands like Titan Co. and Mr Baker, I believe WebEngage will have a two-fold impact, helping them maintain their foothold in the regional retail space while also assisting them on a path toward digital transformation powered by online and offline data and channels. We are honoured to collaborate with these leading brands and excited to further elevate their market standing.”

 

 

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