Date-wise News
Guest Column: Senior PR professional Sanjay Rammoorthy traces the evolution of India’s PR industry—from its liberalization-era pioneers to today’s tech-driven, agile future
Sanjay Rammoorthy Oct 17, 2025 7:07 PM
Tarunjeet Rattan, Managing Partner, Nucleus PR, talks about her journey in the PR industry, the concept and growing role of boutique PR agencies, industry transformations, future plans, and more
Ritika Upmanyu Oct 17, 2025 5:34 PM
Ghosal was earlier with JioStar as Associate Director-Ad Tech Partnerships, Solutions & Operations
e4m Staff Oct 17, 2025 5:25 PM
The film tells the story of three soldiers returning home for Diwali, capturing themes of remembrance, brotherhood and togetherness
e4m Staff Oct 17, 2025 5:05 PM
At e4m iDAC 2025, Sowmya Iyer, Founder & CEO of DViO Digital, shared how creativity was no more the cornerstones of growth as brands increasingly demand accountability and outcomes
e4m Staff Oct 17, 2025 4:22 PM
The conclave will feature top data and AI masterminds from India’s most respected organisations
e4m Staff Oct 17, 2025 3:54 PM
At e4m iDAC 2025, Abhishek Das, Partner at Ernst & Young, urged brands to move beyond AI hype and rebuild consumer trust through transparency, cultural sensitivity, and authentic storytelling
e4m Staff Oct 17, 2025 3:52 PM
The day-long summit will feature keynote sessions, leadership dialogues, and insight-rich panels
e4m Staff Oct 17, 2025 3:41 PM
The event seeks to honour the brilliance of tomorrow’s leaders while nurturing their growth through visibility, mentorship and opportunity
e4m Staff Oct 17, 2025 3:30 PM
The PIL highlights inconsistency between government communications and actual legislation as real-money gaming platforms proliferate
e4m Staff Oct 17, 2025 2:10 PM
The company’s revenue stood at ₹723 crore, marking a marginal year-on-year increase
e4m Staff Oct 17, 2025 1:43 PM
This year, we have a diverse group of industry leaders who are tasked with selecting the next generation of PR & communications leaders
Ritika Upmanyu Oct 17, 2025 12:56 PM
The first 13 matches of the ICC Women’s World Cup 2025 recorded a five-fold rise in viewership over the 2022 tournament
e4m Staff Oct 17, 2025 12:36 PM
Ganapathy Viswanathan talks about how PR has shaped—and continues to shape—the Indian communication landscape
e4m Staff Oct 17, 2025 12:33 PM
Communication veteran Ganapathy Viswanathan’s book also examines pressing industry challenges, from the talent crunch to the evolving role of influencers and journalists
e4m Staff Oct 17, 2025 11:54 AM
This marks five consecutive quarters since the sector last recorded volume growth above 5%
e4m Staff Oct 17, 2025 11:47 AM
ZEEL also reported a significant reduction of over 80% in EBITDA losses for ZEE5
e4m Staff Oct 17, 2025 11:37 AM
The new structure positions Pepper as a next-generation alternative to legacy agency networks and consultancies
e4m Staff Oct 17, 2025 11:23 AM
From Bajaj’s region-rooted campaigns to Hoopr’s music-driven storytelling, brands are finding new ways to speak to Bharat; not in translation, but in true cultural resonance
e4m Staff Oct 17, 2025 11:13 AM
At e4m-iDAC 2025, panellists highlighted that authentic engagement, not just campaigns, fosters loyalty, drives product innovation, and builds long-term value
e4m Staff Oct 17, 2025 10:11 AM
The campaign is being rolled out across multiple platforms and markets, engaging audiences over the next six months
e4m Staff Oct 17, 2025 10:11 AM
The analysis, based on 19 live matches across 16 TV channels, shows that the final match registered the steepest growth in ad volume
e4m Staff Oct 17, 2025 9:23 AM
As brands chase real-time relevance with topical campaigns, industry leaders debate whether long-form storytelling is taking a back seat to performance-driven, shorter formats in the digital age
Aryendra Khan Oct 17, 2025 9:13 AM
In a world where AI can mimic anyone, the ad industry must balance innovation with integrity – redefining what’s fair, ethical, and original in brand storytelling
Soumya Gawri Oct 17, 2025 9:11 AM
According to industry buzz, there is a clear preference for short-form video during the festive rush, with formats such as Reels and YouTube Shorts commanding 20–25% higher fees than static posts
Shalinee Mishra Oct 17, 2025 9:00 AM
In an exclusive Q&A, CEO Nirupam Sahay discusses Hindware’s focus on premium products, experiential marketing, achieving double the market growth by FY26 and more
Simran Sabherwal and Anushka Roy Choudhary Oct 17, 2025 8:34 AM
The campaign was part of HP India’s larger festive initiative #TuJashnBan, meaning ‘Be the celebration’
Soumya Gawri Oct 17, 2025 8:28 AM
Diwali advertising is evolving – moving away from sentimental tropes toward humour, wit, and relatability, as brands tap into modern moods and digitally native consumer sensibilities
Soumya Gawri Oct 17, 2025 8:07 AM