Authors

Simran Sabherwal and Anushka Roy Choudhary

Pitch NA NA

Pitch

Muthoot has grown digital investments from 10% to 20% of our total media mix: Abhinav Iyer

Pitch BrandTalk: Abhinav Iyer of The Muthoot Group?blur=25

Abhinav Iyer, Muthoot Finance’s Senior GM - Marketing & Strategy, shares how Sunehri Soch grew from a testimonial consumer campaign into a movement inspiring empowerment, while driving company growth

Simran Sabherwal and Anushka Roy Choudhary Oct 23, 2025 9:07 AM

We’re now seeing a strong trend of premiumization: Hindware’s Nirupam Sahay 

Nirupam Sahay - CEO, Hindware?blur=25

In an exclusive Q&A, CEO Nirupam Sahay discusses Hindware’s focus on premium products, experiential marketing, achieving double the market growth by FY26 and more

Simran Sabherwal and Anushka Roy Choudhary Oct 17, 2025 8:34 AM

Atlys Unlocked: Redefining visa services with technology and customer-centric innovation

Pitch BrandTalk: Santosh Hegde, Head of Marketing, Atlys?blur=25

Santosh Hegde, Head of Marketing at Atlys, brings lessons from one industry to another, combining technology and customer insight to make international travel seamless for millions of Indians

Simran Sabherwal and Anushka Roy Choudhary Oct 15, 2025 12:35 PM