What makes them prouder of their work: Awards or social media validation?
At the ongoing Goafest 2019, we asked young delegates from the industry what makes them prouder of their work, an award or social media validation?
At the ongoing Goafest 2019, we asked young delegates from the industry what makes them prouder of their work, an award or social media validation? Take a look at what they all said:
It’s almost like having to choose between a critics’ choice award and a Filmfare award! They’re both important. Of course, we would like to see validation from respected people in the industry who clearly know the work and who built the entire industry as we recognise it. However since I am a planner and much of our work is behind the scenes, it’s really the biggest high when a regular person on the street recognises and acknowledges my work.
CLIENT SERVICING MANAGER,
It’s a mix of both. Social media recognition, which consists of our target audience, definitely has a bearing on how we feel about our work. Likewise, it is always great to have eminent jury members recognise your work. So I would say both social media recognition and award recognition are equally important.
To be honest, it is a great feeling to be shortlisted at any awards. The brand that I work on had a new product launch recently, and I have to say that social media also works as a great platform for a new launch and makes a difference when it comes to building awareness. It’s great to have people speak well about your new campaign, whether it is on social media or at award platforms.
COPYWRITER, CARTWHEEL CREATIVE
CONSULTANCY PVT. LTD
It’s always good to get critical recognition from a jury of established industry people. However, social media recognition feels special too. It means that you have already been recognized before you even receive an award for your work.
For me, recognition in terms of jury is more important than social media. Social media is not real whereas jury recognition feels more rewarding. It feels good to work on something with passion and be recognized for that effort.
DIGITAL MEDIA EXECUTIVE,
It all depends on your perspective. Everyone may view this differently. Personally for me, an award is much better than social media because that lasts for a very limited number of time. An award will remain on my shelf for a while and that’s something that really matters. That’s why it is much more important.
SENIOR MANAGER, MEDIA PLANNING,
MADISON MEDIA GROUP
Both social media and award recognition have their own importance. Both help us in terms of growing, in terms of recognition in the industry. It all depends on what your preference is. It’s more of a personal thing.
ADITYA BIRLA SUN LIFE INSURANCE
I liked the sessions at Goafest and the fact that I have been nominated this year for one of my creatives. Admiration on social is great and so is jury recognition. It gives you a sense of pride in your work and achievement.
FOUNDER & HEAD OF PRODUCTION,
CELLAR DOOR PRODUCTIONS
Awards like the Abbys help, considering there is a jury that consists of the bigwigs in the industry. That gives you validation for your work. What you get in social media is basically validation from your audience, and that’s different kind of validation. However, validation from industry experts is special to me.
BE POSITIVE 24
Awards are nothing but the means to move forward in life. Also it is important to remember that certain good work may not get awarded but that doesn’t mean that your work isn’t good enough. On the other hand, social media recognition is also very heartening and it means you have managed to create a connect with your target audience.
GROUP ACCOUNT MANAGER, BRAND
It’s very subjective, really. Social media recognition to an extent matters more because those are the people you are trying to reach out to at the end of the day. Also, eventually the social media recognition leads to the award, so if you think about it, the two are actually linked.
Honestly speaking, I am someone who goes for audience feedback more than any awards because you never really know how honest or transparent the awards platforms are. Personally it is more satisfying for me to see people respond well to my work. That is perhaps the best feeling for me and the most rewarding.
(Compiled by Neeta Nair, Beryl Menezes and Christina Moniz)
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