Zee TV and Zee ETC to air Counting Day coverage: Reports

This is the first time election coverage has been aired by a GEC and a Hindi movie channel, contrary to government guidelines which stipulate that only news channels can carry election coverage

by exchange4media Staff
Published - May 22, 2019 6:57 PM Updated: May 22, 2019 6:57 PM
Zee TV Zee ETC

With just a few hours left for the 2019 General Election results to be declared, news channels have been trying to get maximum leverage out of this momentous day. According to reports, Zee News has also lined up its Counting Day programming.

As reported, a Tweet by Zee News Hindi stated that the channel would be providing global coverage of the Counting Day across over 170 countries on Zee News, Zee TV, and Zee ETC.

According to government guidelines, election coverage can only be carried on news channels, therefore, Counting Day coverage on Zee TV which is a Hindi General Entertainment Channel (GEC) and Zee ETC, a Hindi movie channel does raise eyebrows, making it the first time election coverage has been aired by a GEC and a Hindi movie channel.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.