Over 62 lakh Indians pledged as part of Honda Motorcycle's #ActivIndia movement

As part of the drive, two-wheeler rallies were held in over 60 cities to spread awareness about voting

Honda

Honda Motorcycle & Scooter India Pvt. Ltd’s #ActivIndia movement saw two-wheeler rallies in over 60 cities, including Chandigarh, Mandi, Hubli, Kochi, Kanpur, Pune and Guwahati, with the aim to spread awareness on voting before polling dates. 

Honda also promoted the message with its selfie booths in several localities and public places like parks and petrol pumps. 

From the start of this movement on April 3, #ActivIndia has urged every voter to strengthen the spirit of democracy by exercising their right to vote. Honda 2Wheelers India proposed #KoiSeatNaJayeKhali - a radical new thought asking people to take another voter on pillion with them to their polling booth. 

On the polling day in each of the 7 phases, Honda made voting memorable for first-time voters with a red carpet welcome and post-voting selfie stations. To beat the heat during long queues, facilities like drinking water were also provided at polling booths. Honda provided free pick-up and drop services in many cities to empower senior citizens and differently-abled voters to fulfil their right to vote.

In the 7 phases of polling across India, #ActivIndia stands out as a social activism movement driven by the overwhelming support of over 62 lakh Indians who took the pledge to vote with Honda. 

Sharing his thoughts, Yadvinder Singh Guleria, Senior Vice President, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Striving to create meaningful difference in society fuelled by citizen partnership, Honda launched its biggest social activism movement #ActivIndia. The support that over 62 lakh Indian voters showed to Honda’s movement has been nothing short of extraordinary.”

The community of #ActivIndians pledged their vote through multiple channels – be it the dedicated website www.hondaactivindia.com, toll free number 9870500111 and even missed call.

#ActivIndia gave a platform to Young India to get customised pledge frames for social media and SMS reminders for their polling dates.

Driven by citizen participation, the awareness impact was multiplied through sensitisation at 6,000 Honda network touchpoints. 

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