India Today Television’s roving studio Election Express makes a comeback
Kicking off its journey from Telangana, the roving studio will move to AP, TN, Karnataka, Maharashtra, MP, UP, West Bengal, Jharkhand and Bihar before culminating the journey in Varanasi
Published - 05-April-2019
As we enter the final phase of election campaigning, India Today TV has once again upped the ante on innovative news delivery, with Election Express 2.0. Election Express will cover more than 10,000 kms in 50 days, travelling across the country, covering every phase of the General Elections 2019.
Kicking off its journey from the Southern state of Telangana in the historical & cultural city of Hyderabad, the roving studio will next move to Andhra Pradesh, Tamil Nadu, Karnataka, Maharashtra, Madhya Pradesh, Uttar Pradesh, West Bengal, Jharkhand and Bihar before culminating the journey at the holy city & political warzone of Varanasi. It will bring to the fore local issues of national significance, gauging the pulse of the common man and the expectations they have from their chosen political parties. Experiencing elections on the move, the news narrative will be taken away from the studios and into the heartland of the country, where the fate of the nation is decided.
What sets this mobile studio apart is the state-of-the-art hydraulic system which expands the bus horizontally turning the sitting area into a newsroom on wheels. Not only this, in this avatar the bus also has a terrace – yes you read that right. Using a custom built staircase, the anchor can climb up to the roof of the bus which gives you a bird’s eye view of the city and is the perfect location to conduct interviews and live broadcasts.
On the voyage of Election Express tracking the pulse of the nation, Kalli Purie, Vice Chairperson, India Today Group said, “We are proud of our innovative election programming, and Election Express is a testament to the constant innovation we pride ourselves on. Elections are not fought in studios but in the heat and dust of ground zero, and this gives viewers a front row seat.”
In addition to key interviews with leaders and ministers across cities, the Election Express will give a glimpse of the mood of the nation and the pulse of the voter to try and understand what makes this great democracy tick.For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK