ZEE5 Global sees 3-fold growth in annual pack subscriptions over 1 month

The total subscription revenue has grown 20% due to 50% discount on annual packs

e4m by exchange4media Staff
Updated: Nov 14, 2019 4:59 PM
zee5

ZEE5 Global has seen a huge surge in revenue with the introduction of an offer of a 50% discount on their annual packs. The annual pack subscriptions have grown nearly three-fold over a one-month period.

There has been a 20% growth in total subscription revenues over the period. The offer has seen maximum traction from markets like the Middle East, Singapore, Malaysia and the UK.

Archana Anand, Chief Business Officer, ZEE5 Global said: “The festive season is a very special time when families come together, and we wanted to make this an extra special Diwali for Indians living abroad by giving them even easier access to their favourite shows and movies with such an attractive offer during this festive period. The response that we have got has been fantastic across markets and only reaffirms the huge demand for our content. We are thrilled to have made this Diwali such a memorable one for our audiences across the globe.”

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