Zee Studios launches independent digital content studio Zee Studios Originals
Zee Studios Originals ropes in Ashima Avasthi of BBC Studios, and will produce premium, original content and create new intellectual properties for all digital platforms globally
The Zee Entertainment Enterprises Ltd (ZEEL) owned company Zee Studios, a film production and distribution company, announced the launch of independent digital content arm Zee Studios Originals. It will produce premium, original content and create new IPs (intellectual properties) for all digital platforms globally, according to media reports.
Ashima Avasthi, former senior creative director and head of branded content at BBC Studios has been appointed to head the new venture. She has over 20 years of experience in the media and entertainment industry and has worked across diverse genres and regions with brands such as MTV and Turner International.
Commenting on the launch, Shariq Patel, Chief Executive Officer, Zee Studios said, “Zee Studio Originals furthers our vision of becoming a holistic content studio with its offering across platforms and screens to meet the insatiable hunger of today’s consumers for premium content. We are working with leading directors and writers to develop and show-run our digital slate and will announce the same very soon.”
Talking about her appointment as the Vice President and Head of Zee Studios Originals and the launch of the digital arm, Avasthi said, “The game has only just begun. Zee has been a pioneer in producing compelling content for decades in broadcast and films, and it is absolutely the correct time for Zee Studios to move into digital production. I am looking forward to creating content that is distinct, unexpected, relevant, cutting-edge and truly world-class. Zee Studio Originals will ride on the legacy and experience of Zee, but will strategically move ahead in the new-age direction that the studio has been set up for, independently.”
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