XP&D, Multi TV & FCB India curate virtual experience platform for brands

XP&D Be.Live will build customised offline to online OTT platforms for brands to tide through the lockdown

e4m by exchange4media Staff
Updated: Apr 7, 2020 11:40 AM

XP&D, Multi TV and FCB India have launched XP&D Be.Live, a live action to virtual experience platform for brands.

XP&D Be.Live will build customised offline to online OTT platforms for brands. The expertise of XP&D in live experiences is combined with the tech muscle of Multi TV to create the platform.

Speaking on the current challenge, Rohit Ohri, Group Chairman and CEO, FCB India said: “This lockdown period will change our world forever. When we emerge on the other side of this crisis, virtual experiences will be the new normal. FCB and XP&D Be.Live are looking leverage technology and data to help brands connect with their customers in this new world.”

Chanda Singh, Co-founder of XP&D said: “We are the future of experiential - we bring together the energy and exhilaration of an event, the interactivity of many to many conversations on social and the unimaginable possibilities of the virtual world.” Her partner and Co-founder Nupur Jain added: “O2O2O - is our DNA - seamlessly blending offline to online to offline to the power of infinity.”

The platform is built on the robust multi-TV infrastructure. Vikash Samota, Founder of Multi TV, said: “Currently our team delivers 2.25 billion hours of yearly video viewing. Every second we process 3 TB of video data. We have 295 million + digital viewers on the platform. We work with 400+ Production studios across India and conduct 2.5 million interactive sessions annually.”

The future is here, says Abhinav Jain, CIO of Be.live. “We integrate the passion of live, multiplied by the possibilities of artificial intelligence powered by 100,000 server computer cores across continents. Welcome to a future beyond touch, beyond boundaries and measurable return on experience.”

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