We help brands stand out in this cluttered digital world: Neeraj Sancheti, Kreativ Street

Sancheti, CEO and Co-Founder of the brand spoke about his journey from OYO to Kreativ Street, the focus and how the company plans to stand out

e4m by Anjali Thakur
Published: Feb 22, 2019 9:11 AM  | 4 min read
Neeraj Sancheti

With the advent of digital in every field, Digital Marketing is the contemporary tool to increase the perceptibility of your brand at any level you desire. In order to bookmark your place in the ever-changing market, you need to keep yourself up-to-date with the latest developments in digital marketing. Neeraj Sancheti’s Kreativ Street - a bootstrapped digital agency has made a name for itself in the industry in a short span. The agency has worked with more than 75 clients, including Fortune 500 companies.

Sancheti, CEO and Co-Founder of Kreativ Street in a candid chat with exchange4media spoke about his journey from OYO to Kreativ Street, the focus and how the company plans to stand out.

Edited excerpts:

Tell us about your journey from being a brand strategist at OYO to heading your own team at Kreativ Street?

I was fortunate to be a part of OYO at a very early stage. One of the things that I experienced at OYO was the problem of working with multiple agencies, trying to bring all of them on the same page for a common objective of the brand. A lot of bandwidth was getting wasted in managing agencies of all sorts.

There was a need for a full-stack agency which will satisfy the fast-moving needs of a company operating in the digital world. That is when I, with my two other co-founders, started Kreativ Street - an integrated marketing agency for the digital world.

What will be the focus for Kreativ Street in 2019?

In the last two and a half years, we have been able to establish a successful robust functional bedrock for Kreativ Street, with a bunch of digital natives whom we call Street Fighters. With creativity in our heart and strategy in our head, we aim to help brands stand out in this cluttered digital world.

In 2019, we set our sights upon expanding our service scope in line with our vision to be a full-stack marketing agency and building core capabilities in some of these services. Two of our core focus areas will be digital videos and product development. In spite of being a relatively small crew, we have been able to take quantum leaps in terms of creatives and strategy for our clients.

With so many digital marketing agencies in the business, how do you plan to stand out?

Agency business is definitely a cluttered space. However, for us, the only differentiating factor is our employees and our understanding of this digital world. Agency business like any other services business is all about its people who are our assets. By hiring digital natives from diverse backgrounds, training them to be full-stack marketers, helps us serve our client much better than any other agency out there. Secondly, we are building a lot of products that will help us automate a lot of functions being performed by agencies in a traditional way for many years. These products will help our clients spend less time on operational work and more time working on things that will drive impact for their brand.

Do you think byte-sized, short-form videos are good for business?

The role of videos has been growing phenomenally in the last couple of years and brands have started resorting to only videos as a part of their social media strategy. Byte-sized videos (6-10 seconds) was the trend for 2018 but 2019 will be all about bit-sized videos (less than 5 seconds), as consumers continuously spend more and more time on social media but with a lesser attention span.

What’s your take on the rise of Social Media Stories?

Following the footsteps of Snapchat, Facebook launched 'stories' across all its platforms - Facebook, Instagram, and Whatsapp. YouTube is soon joining the bandwagon with its own stories format called 'Reels'. Stories will be an indispensable part of a brand's digital marketing strategy and will emerge as a new channel of communication.

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