Vikram Chandra's Editorji presents the largest ever digital-only Counting Day show

Editorji, Airtel, Twitter, Amazon Alexa and Hindustan Times come together for election results coverage

e4m by exchange4media Staff
Updated: May 22, 2019 7:57 PM

On the 23rd of May, the Lok Sabha Election results will be streamed as the biggest ever Digital Only Election show. A “Digital Alliance” of the biggest names in the industry are collaborating to reshape the counting day experience and to give users an alternative to TV news.

Editorji, a bilingual video news platform, will produce a comprehensive live show anchored by veteran journalist Vikram Chandra. Top journalists and experts from media giant Hindustan Times will take part in the show, which will then be streamed live on Airtel TV app, Twitter,, and on the Editorji app. The latest results will be featured on Alexa, which will also have a presence on the show. The #DigitalOnly Election show will feature politicians, top political analysts, data experts, and top political journalists.

The focus will be on presenting and analysing the latest data, and on forecasting the shape of the next government. Special data widgets will be available on the Editorji app. The show can be accessed on Airtel on their TV app, on Twitter via live streaming, and on,,, and Twitter. Customers can ask Alexa for live election results, powered by Editorji, by simply saying “Alexa, who is winning the elections”. The Editorji app can be downloaded at The brands have already been collaborating through the election campaign. With the aim to serve the public conversation in India through dialogue, Editorji in partnership with Twitter had launched #TwitterDialogues: a series of Twitter-first conversations with political leaders in India featuring questions from the Twitter audience. Twitter Dialogues featured the top politicians in the country including Piyush Goyal, P Chidambaram, Derek O’Brien, Uma Bharti, Jyotiraditya Scindia, Sachin Pilot, Dr. Harshvardhan, Babul Supriyo, and others.

Airtel TV app created a special ‘Election 2019’ section to bring all the election action and updates from across India to its users. Airtel TV app users were provided a Daily Election show, called "Election Express with Vikram" hosted by Vikram Chandra, which provided detailed analysis and ground reports on the basis of extensive travel across the country. There were also exclusive interviews with a wide range of top politicians, and debates hosted in different cities with key local experts. Hindustan Times and Editorji collaborated to produce special programming for the Lok Sabha Elections, with extensive use of HT data. Hindustan Times and Editorji also worked out a special alliance that entails cross integration of Editorji videos on and a special Hindustan Times playlist on the Editorji app.

Amazon Alexa, a cloud-based voice service that powers the Echo range of smart speakers will feature live updates of the Lok Sabha Elections 2019, powered by Editorji. This will enable Alexa users to get real-time information on the status of elections whether it’s candidate news, counting information or any major update.

Vikram Chandra said, “The aim of Editorji was to reshape video news consumption through personalized news lists that give the viewer instant access to the news and information. Getting the chance to work with excellent partners like Airtel, Twitter, Hindustan Times and Alexa has helped us create new experiences, that will help underline the fact that the future is truly digital, especially when it comes to video news and information.”

Sameer Batra, CEO – Content & Apps, Bharti Airtel said, “LIVE TV is a major content lever for Airtel TV app. Elections drive high user engagement and through our successful partnership with Editorji we have been able to deliver a unique experience on our “Election 2019” section. We are delighted to be a part of this digital collaboration to bring all the results day news and analysis in a snackable format to our users.”

Amrita Tripathi, Head of News Partnerships Twitter India added, “Twitter India is delighted to partner with Vikram Chandra and the Editorji team to enable direct dialogue between voters and political leaders during the #LokSabhaElections2019. The format leverages the best of Twitter, as a conversational, meaningful and interactive platform. The programming is Twitter-first, and the bilingual interviews add another layer of nuance in this fast-paced, newsy election season.”

Speaking about this initiative, Nilanjana Bhaduri Jha, Chief Content Officer for HT Digital says “Hindustan Times has always been at the forefront of innovation. We strive to constantly bring our users the best experience and new initiatives and are very excited to partner with Editorji and election veteran Vikram Chandra for a unique digital-only coverage of election 2019 counting day.“

"To help users keep a track of the ongoing elections Alexa provides candidate information, important election dates and more", said Puneesh Kumar, Country Manager for Alexa Experiences and Devices, Amazon India. “The combination of expert commentary and access to latest data from Editorji, using simple voice commands with Alexa, will provide a convenient way for users to stay updated on the Elections.”

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