TAM Adex: Netflix most advertised brand on digital platforms
As per the data, Netflix tops the charts as the most advertised brand at 10% frequency
Netflix emerged as the most advertised brand on digital platform, according to data released by AdEX India. As per the data, Netflix tops the charts as the most advertised brand at 10% frequency, followed by Redbus.in and Amazon.in with 9% and 8% frequency, respectively.
Meanwhile, according to the data Netflix International emerged as the top advertiser followed by Pilani Soft Labs Pvt Ltd, at 10% and 9% frequency, respectively.
Highlighting the increase of ad consumption on computer screens, desktop display lead the digital channel with 35% frequency, followed by desktop video segment at 28% and mobile display recorded 24% frequency followed by mobile video at 13% frequency.
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