Star Plus to debut the promo for 'Satyamev Jayate' exclusively on Twitter

Fans can tweet using #MumkinHai to unlock the promo and view it first on Twitter. Star Plus becomes the first broadcaster to drive fans for promo release using 'Flock to Unlock' card on Twitter

e4m by exchange4media Staff
Published: Sep 11, 2014 11:04 AM  | 1 min read
Star Plus to debut the promo for 'Satyamev Jayate' exclusively on Twitter

Star Plus is gearing up for the third season of its show ‘Satyamev Jayate’. With the success of rise in online conversation around the show in the last two seasons, this season audience will be engaged in many unique ways on Twitter.

Fans of the show can unlock and view the promo of the new season of ‘Satyamev Jayate’ exclusively on Twitter, before any online or offline platform. Star Plus will become the first broadcaster to use the “Flock to Unlock” card that will incentivise followers to drive engagement and awareness about the show and unlock exclusive content on Twitter. Fans are encouraged to Tweet with hashtag #MumkinHai to generate the required number of Tweets needed to unlock the video and be the first to view it.

Below is the tweet from @SatyamevJayate:


Below is the tweet from @StarPlus:

In the spirit of empowering audience, there have been various Twitter exclusive chats with experts in various social issues, such as Harish Iyer and Nikhil Dey, held by @SatyamevJayate.

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