Post ban, Maggi unveils 'aggressive' campaign with viral video
Nestle has released a new campaign for Maggi that will only be on the digital platform and it will be “more aggressive” than any campaign done by the company earlier
Published - Aug 26, 2015 5:22 PM Updated: Aug 26, 2015 5:22 PM
Hinting at the re-emergence of its instant noodles brand, Maggi has released a new campaign. Recently, media reports indicated that Nestle will be reintroducing Maggi in markets by the end of the year. We have learnt that Nestle will be conducting a massive campaign before the relaunch. According to a source, the campaign will only be on the digital platform and it will be “more aggressive” than any campaign done by the company earlier.
In a video released last night with the hashtag #WeMissYouToo, Maggi has tugged at heartstrings all over social media. The video is Maggi’s response to numerous videos published by loyalists with hashtags like #Maggiinasoup,#MaggiKeSideEffects, #WeMissYouMaggi.
Watch the video here:
Gingerwater Film, which has been co-founded by Sabysachi Sengupta, is said to be involved in the production of the commercials. Sengupta had earlier worked with JWT, O&M and McCann Erickson. Nestle did not respond to our email at the time of filing of the article.
Although Maggi has been actively responding to these videos on Twitter in the form of graphic banners, this video clicked with the audience at another level.
The netizens took to Twitter to show their appreciation. The hashtag has been trending all day, and the video has garnered over 102,670 views on YouTube in last than 24 hours.
Here are a few excerpts from Twitter:
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