Pizza Hut brings onboard Ventureland Asia Advisory to enhance performance and online marketing

Baaash Digital will be responsible for digital creative output

e4m by exchange4media Staff
Updated: Jan 10, 2018 8:54 AM

Pizza Hut, a subsidiary of Yum! Brands, Inc. one of the world’s largest restaurant companies, has brought on board Ventureland Asia to enhance its performance and online marketing strategy in the Indian market, with a digital first approach. Ventureland Asia will collaborate with Baaash, the digital communication and content division company of the Creativeland Asia Group.

Ventureland Asia, through the application of its capabilities, finance, technology and comprehensive research will derive customised insights for Pizza Hut which will help drive growth in the Indian market. The recently launched digital and content division of Creativeland Asia Group, Baaash Digital, will be leading the efforts in driving a distinct digital brand identity with cutting-edge content and design for Pizza Hut in India.

Commenting on the appointment of Ventureland Asia, Prashant Gaur, Chief Brand Officer, Pizza Hut India, said, “We were looking for a partner that could understand our business goals and align the same with our marketing objectives. Going forward we will be keeping a digital-first approach at the centre of our marketing strategy and it was crucial that we find a company that displays the competencies to partner with us. We are excited to have found the right combination of business understanding, digi-tech capabilities, culture and conviction in Ventureland Asia and delighted to appoint them as our performance and digital marketing partner.”

Sajan Raj Kurup, Founder & Chairman, Creativeland Asia Group, who set up Ventureland as the investment arm for the group last year, said, “Ventureland Asia’s Advisory service sits at the cusp of creativity, marketing and business consultancy. Bringing together, diverse skill-sets to create both, brand and financial value to the business of our clients. While marketing consultancy firms today are striving hard to add value by forward integrating to design and creative solution, as seasoned creative solution providers, we have seamlessly reverse integrated the ability to articulate problems and finding innovative business solutions for brands.”

On the recent win, Srijib Mallik, CEO, Ventureland Asia, said, “Young India is consuming life in unexpected ways. Our mandate with Pizza Hut is at the cusp of four of these changing consumption vectors because it is food plus lifestyle plus entertainment plus digital. We are excited to partner with this iconic brand and delve into the future of the Indian palate, with customised consumer insights that will end with branding and communication.”

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