Network18 Digital Strengthens Language Portfolio With Two Key Appointments

Mitul Sangani and Amit Vichare have been appointed to expand the horizons of News18.com's digital reach in Indic/regional languages

e4m by exchange4media Staff
Published: Aug 1, 2018 11:20 AM  | 2 min read

In keeping with the growing demands for Indian language content, News18.com, the digital brand under Network18, has strengthened its top-level management for its Languages portfolio.

Mitul Sangani and Amit Vichare have been appointed to expand the horizons of its digital reach in Indic/regional languages.

Sangani has joined Network18 Digital as Business Head – News18 Languages from Dailyhunt where he was responsible for setting up the overall business function, having led Dailyhunt to becoming one of the top revenue drivers in the non-English space. He has done his post-graduation in commerce with a major in marketing. He will be directly reporting to Manish Maheshwari, CEO, Network18 Digital.

Vichare has joined the network as National Sales Head for News18 Languages. He has over 20 years of experience in media sales and prior to joining Network18, he was the Head of Sales at Bhaskar Digital. He has also worked with other successful brands such as Mid-Day, Red FM and Rediff. He holds a post-graduate degree in Marketing & Advertising from Rizvi Management Institute. He will be reporting to Sangani.

Commenting on the new appointments, Manish Maheshwari said, “News18.com has grown from strength to strength with a record rise in readership, unique visitors and engagement. One of the strong pillars of this property is that it has reporting teams in almost every district of India. This unparalleled reach helps us in bringing news, as it happens, in 10 languages including English and Hindi. It is estimated that 75% of the new internet users will be from rural India and 75% of these will consume content in local languages. With the appointment of Mitul and Amit, we are gearing up to tap these upcoming opportunities in Indic languages.”

Commenting on his appointment, Sangani says, “I am excited to join Network18. I believe that going forward the user growth in digital will be driven by non-English content. News18.com, which is one of the top news platforms with presence across 15 Indian languages, is well positioned to ride the next wave of growth. I look forward to work with the team, to establish News18 as the most preferred source for news on digital medium in all 15 Indian languages.”

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