Momspresso launches Momspresso Bharat, a digital vernacular agency
Momspresso, a user-generated content platform for women, buoyed by the success of regional languages extends its expertise to brands seeking to leverage this megatrend
Published - 08-January-2019
India is currently witnessing rapid growth in regional language users. A recent Google-KPMG report said that 70 per cent Indians find local language digital content more reliable. While local language content consumers are booming, brands and agencies face several challenges in leveraging this opportunity. To overcome this gap, Momspresso, a user-generated content platform for women, has launched Momspresso Bharat, a digital vernacular services agency. Momspresso Bharat will offer all aspects of vernacular content including audio, video and text. This new vernacular content arm will be headed by Hansveen Kaur, who has been leading the regional language capability center of excellence at Momspresso.
Momspresso has launched the dedicated division to offer digital solutions for brands in leading Indian languages including Hindi, Bengali, Marathi, Tamil, Telugu, Malyalam and Kannada. In offering this service, Momspresso Bharat will leverage existing Momspresso assets such as Mom bloggers and experts from across the country, in-house regional video production team, a language specific social media team and a technology team well versed in localisation and other regional language solutions.
As the number of regional language users explode, brands will be forced to create content according to their needs. Overall, brands will be required to ensure that their website is accessible to all regional language users by creating multi-lingual content across formats including text, video and audio. Brands will need to have product listings on all e-stores in multiple languages while also using regional language advertising created with the help of local insights. Momspresso Bharat offers all these services by leveraging the expertise derived from managing multi-lingual platform for women. More specifically, the services offered will include vernacular language content creation in text, video and audio format, digital films, localisation of websites, regional insights, management of vernacular social media pages, transcreation (as opposed translation) services.
Speaking on the launch of Momspresso Bharat, Hansveen Kaur, Business Head, Momspresso Bharat said, “We are thrilled to launch Momspresso Bharat. There is enough data to suggest that the next content wave in India will be driven by vernacular content with 9 out of 10 new internet users in the next 5 years projected to be Indian language users. This will call for a new way of thinking and acting which brands and agencies will have to learn. Momspresso can put to use all the learnings we have accumulated in building India’s largest multi-lingual content platform for women and help brands and agencies exploit this hugely exciting opportunity”.
As regional marketing becomes a megatrend across the country, Momspresso’s new division is set to capture a major chunk of the regional digital marketing segment, offering seamless vernacular solutions for brands across the country.
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