MoMagic bags digital marketing mandate for SBL

The inaugural edition of the Super Boxing League (SBL) is all set to commence today in New Delhi

e4m by exchange4media Staff
Updated: Jul 8, 2017 12:44 PM

Boxing in India has for many years been one of the most popular sports and with the launch of Super Boxing League (SBL) with participation from top pugilists from India and abroad, the stage is set for some exciting ring action. Keeping up the momentum of the game and to promote the league, SBL has partnered with MoMagic for digital marketing across all the platforms for SBL Season One.

MoMagic works on data driven technology and has a 360-degree user-insight intelligent technology platform to understand and predict user behaviour with 24/7 constant optimisation on user acquisition and boosting business revenue.

Speaking on the win, Arun Gupta, Founder and CEO, MoMagic Group, said, “One of the most notable trends that we are witnessing today is the digital revolution, which is having a significant impact on consumer behaviour and market structure. Today, Internet is becoming a key channel for gathering information, arriving at purchase decisions and transacting online with more and more consumers using the medium. SBL is an exciting brand to work on and with this collaboration we wish to provide best of our expertise to SBL for promoting the event on a targeted consumer base."

The inaugural edition of the Super Boxing League (SBL) is all set to commence from July 7 2017. The event will be held in New Delhi, India.

Speaking about the League and the collaboration with MoMagic, Bill Dosanjh, Founder and Promoter, said, “Super Boxing league in its inaugural season itself has attracted wide fan base in the country. Super Boxing League is all set to woo the Indian audience with the best of action in boxing and we plan to optimise our reach to our target audience with our strategic collaboration for Digital marketing across platforms with MoMagic.”

He added, “Recognising the impact of digital era as an opportunity, we wish to use an aggressive digital marketing strategy to promote the Super Boxing League through consumer driven platform provided by MoMagic.”

Besides SBL, MoMagic clientele includes names like Flipkart, MakeMytrip, Uber, OLX and Opera.


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