Meitu appoints Ventes Avenues as its Exclusive Sales Partner for India

Meitu currently has 456 million active users worldwide and over 25 million monthly active users in India

e4m by exchange4media Staff
Published: Oct 22, 2018 4:56 PM  | 2 min read

Meitu, developer of the beauty & makeup app – BeautyPlus & Makeup Plus has appointed Ventes Avenues (Moca Technology) as its exclusive sales partner to look after Meitu’s mobile branding inventory in India. Meitu currently has 456 million active users worldwide and over 25 million monthly active users in India.

Meitu's photo-editing and sharing software for smartphones are hugely popular, attracting 456 million active users who post more than 6 billion photos every month. It is the most preferred Beauty and Makeup app among internet users in Asia. Based on the intensive research conducted it has been noted that youngsters in major Indian cities, in the age group of 18-34 are the most active downloaders and avid users of Beautyplus. 

Commenting on the partnership, Xinhong Wu, Founder & CEO of Meitu, said, “Meitu app has great brand awareness and user base in India. With the internet becoming more and more visual by the day, photo apps have hit peak popularity. India is a key market for photo apps. At Meitu beauty remains the central theme and source for inspiration as users advance from simply beautifying their pictures to discovering beautiful things or sharing their beauty tutorials. Industry reports suggest that the market could be worth Rs 100 crore, with nearly 100 million Indians having downloaded one or more apps at some point in time. We see a big opportunity for mobile advertising in India and hence we have decided to partner with Ventes Avenues (Moca Technology); together we will make good inroads by offering innovative advertising solutions and services in the mobile branding space in India.”

Fauzan A Rahim, Co-Founder Ventes Avenues, commented “We at Ventes Avenues (Moca Technology) are delighted to partner with Meitu in India, the focus on beauty and self-expression resonates well with Indian women, who are a rising consumer force in India. Having watched the phenomenal growth in women mobile internet users this is a perfect platform for advertisers to reach out to women audiences especially in the age group of 18 -36. The Beauty Plus App offers unique engagement opportunities to brands here in India, with in-app placements, filters, augmented reality besides the usual display & video advertisements. 

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