ITV Network launches CTV News OTT app, NewsX World

ITV Network has announced the launch of its groundbreaking CTV News OTT app, ‘NewsX World’.

The app aggregates all nine news channels of the ITV Network, including the newly launched NewsX World unveiled by the Honourable Prime Minister of India, Shri Narendra Modi alongside the country’s leading English news channel NewsX, the popular Hindi news channel India News, and six prominent regional news channels - India News Haryana, India News UP UK, India News Gujarat, India News MP CG, India News Punjab & India News Rajasthan.

A Seamless, Personalised Experience

NewsX World sets a new industry benchmark by being the first CTV app to offer a one-stop destination for comprehensive news coverage across languages and regions. The app is designed with a seamless and intuitive user interface, ensuring effortless navigation and an engaging viewing experience. What truly sets NewsX World apart is its advanced personalised content and recommendation engine. By analysing user preferences and viewing patterns, the app curates a highly personalised news feed, delivering relevant stories and live updates tailored for each individual.

A Vision for the Future of News

Akshansh Yadav, Chief Product & Technology Officer of ITV Network and the visionary creator of the app, elaborated on the launch:
"The CTV app marks a new era in the news domain. Our vision was to create a digital ecosystem that not only aggregates the finest news content but also transforms the way users interact with news. With personalised content and recommendations, we are able to offer a truly immersive and engaging experience that keeps users informed, involved, and coming back for more. The seamless integration across devices and platforms ensures that our users have access to trusted news anytime, anywhere. This is just the beginning—NewsX World is set to redefine digital news consumption and dominate the future of news broadcasting."

Abhay Ojha, Group Chief Executive Officer of ITV Network, commented:
"We are building a digital-first company that will break the barriers of traditional news broadcasting. By harnessing the power of personalised content and recommendations, our CTV app is poised to pivot digital broadcasting into the next orbit. We believe NewsX World will set the gold standard for news apps, offering unparalleled convenience, reliability, and engagement. The future of news is here, and NewsX World is leading the way."

The CTV app is available on all Connected TVs namely MI TV, Apple TV, LG TV, VU TV & all other smart televisions.

Andorid Tv : https://play.google.com/store/apps/details?id=com.imd.indianews

Apple Tv: https://apps.apple.com/us/app/newsx-world/id6745422257

LG: https://in.lgappstv.com/main/tvapp/detail?appId=1268445&catCode1=006&moreYn=N&cateYn=Y&orderType=2&headerName=News%2FInfo.&appRankCode=&sellrUsrNo=&curPage=1