InMobi acquires U.S. based advertising and data company, Pinsight Media
The Pinsight Media acquisition also brings deep insights and a cutting-edge data management platform to the InMobi Marketing Cloud
Published - Oct 18, 2018 11:24 AM Updated: Oct 18, 2018 11:24 AM
InMobi, a global provider of enterprise platforms for marketers, has announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint.
This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing. Pinsight Media is a mobile data and brand intelligence company that works with leading U.S. telcos and advertisers across verticals including consumer goods, retail, entertainment and finance. It offers a comprehensive suite of advertising products and services that help businesses uncover new audiences, discover new market opportunities and define more effective customer engagement strategies.
Consumers have very high expectations of how brands engage with them from discovery to purchase and consumption. The acquisition of Pinsight builds on InMobi’s enterprise platforms and enables CMOs to deliver on consumer expectations through improved customer understanding for superior targeting, engagement and retention. By combining network-level mobile data with data from mobile applications and mobile web browsers, InMobi, through the acquisition of Pinsight Media, will provide CMOs an integrated end-to-end view of consumers, surpassing other platforms in the industry.
Speaking about the acquisition, Rob Roy, Chief Digital Officer at Sprint, said, “Sprint’s partnership with InMobi goes beyond this acquisition. We have been looking for a strategic partner that can deliver the latest digital marketing and mobile advertising technologies, besides having a deep appreciation of regulatory, privacy, and data concerns. This partnership provides Sprint with an innovative partner for driving our marketing success.”
The Pinsight Media acquisition also brings deep insights and a cutting-edge data management platform to the InMobi Marketing Cloud, providing enterprise marketers with a bridge between user behavior and an AI-powered marketing strategy.
Naveen Tewari, Founder & CEO at InMobi added, ”With this acquisition, we are creating the most powerful advertising and marketing platform for the U.S. market by unifying online and offline behavior, and providing CMOs with a way to reach and engage consumers while remaining compliant with privacy and data protection requirements."
Commenting on the development, Anurakt Jain, VP and GM, Strategic Data Partnerships at InMobi said, “This industry-first acquisition allows InMobi and Sprint to work on our respective strengths together, and provides a global template for partnerships between advertising platforms and telcos.” He continued, “InMobi is deeply committed to telco partners and building a unique data ecosystem to support our enterprise platform for marketers,” said. “The acquisition of Pinsight Media significantly enhances our ability to deliver intelligent consumer insights, audiences and customer engagement for CMOs.”
As a result of this acquisition, InMobi will expand its operations in North America to Kansas City, alongside San Francisco, New York, Los Angeles and Chicago. This move follows InMobi’s acquisition of AerServ for $90 million earlier this year in January, and its recent partnership with Microsoft in June.For more updates, be socially connected with us on
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