#INDvPAK in #CT17 becomes most tweeted ODI ever!
Innovative integrations pave way for bigger and even more engaging Twitter conversations
After 18 days of exhilarating cricket, we finally have a winner in the 2017 @ICC Champions Trophy. Pakistan (@TheRealPCB) have surprised everyone by winning the tournament, after entering the 8-team competition as the team ranked 8th. And their unexpected success helped generate a record-breaking 1.8 million Tweets for #INDvPAK in #CT17, the most for any ODI.
“Cricket is what was happening on Twitter, and a historic #CT17 saw the record for the most Tweeted oneday international of all time being broken by the India vs Pakistan final with 1.8 million Tweets from fans globally. With ICC launching the first ever Direct Message chatbot for sports on Twitter, engaging fans with video replies from captains and commentators, and Tweeting match videos through a Twitter Amplify partnership, it was a personalized and video-rich experience for fans on Twitter,” said Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter.
This means a huge win for sports on Twitter. Since the last Champions Trophy in 2013, sports and Twitter have become even more intertwined and we saw this once again in #CT17. Compared to #CT13, #CT17 saw a 4X growth in the usage of the official hashtag. Even the organizer of the tournament @ICC saw a 4.75X growth in followers in #CT17 compared to #CT13.
A key part of these increases is also Twitter’s innovative integrations that gave fans a personalized experience, leading to a rise in conversation on the platform. For #CT17 Twitter tied up with Nissan in an Amplify deal that saw users gain access to Match highlights on the platform.
— ICC (@ICC) June 18, 2017
@ICC ’s DM chatbot gave fans the chance to stay updated with the latest news and videos via a direct messaging service.
Via #AskCaptainfans were able to ask the winning captain a question post-match, and a select user was then given a personalized video response from the captain.
— ICC (@ICC) June 15, 2017
There was an abundance of talent on display at the #CT17 and it was the finalists India (@BCCI) and Pakistan (@TheRealPCB) who made the biggest impact on the field and off it as well. Here’s a look at the names that made it to the Twitter XI (based on mentions during #CT17).
While the Indian and Pakistan players formed the bulk of the Twitter XI, it was the clash between the two sides that generated the most amount of conversation on the platform. #INDvPAK was the most tweeted about match in #CT17, and the one next in line was their group-stage encounter.
Top-5 most Tweeted Matches at #CT17
Any surprises in terms of conversation? Well, maybe just one. While Pakistan won the tournament on the field, it was their counterparts India who seemed to have won more followers off it. A huge win though for Bangladesh, who generated so much conversation that they became the third most talked about team on Twitter in #CT17.
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