According to industry sources, JioStar had set higher ad revenue targets, with initial estimates ranging between ₹1,500 crore and ₹ 1,600 crore

Aditi Gupta Mar 12, 2025 8:25 AM

As per BARC data, in the ‘male aged 15 and above’ category, the reach stood at 46 million across urban and rural markets

e4m Staff Feb 28, 2025 9:57 AM

India’s run chase saw an initial surge to 33.8 crore views, holding steady at 36.2 crore views,  which represents the total number of times the content was watched  

e4m Staff Feb 24, 2025 2:16 PM

The partnership will begin with the high-octane India vs. Pakistan match on February 23, 2025

e4m Staff Feb 21, 2025 6:07 PM

Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event

NATIVE CONTENT Jan 13, 2025 10:16 AM