HockeyCurve introduces first AI powered suite for sports & sporting events

The platform uses AI to pick up moments from live sporting events to create power packed digital campaigns for brands to engage with audiences in real tim

e4m by exchange4media Staff
Published: Apr 23, 2019 1:53 PM  | 2 min read

Digital marketing for sports and sporting events will never be the same again. HockeyCurve’s is the first AI powered marketing suite for sports, leading sports platform such as Hotstar & ESPN are optimising their campaigns during the ongoing IPL season. 

A leading marketing technology startup founded by former employees, HockeyCurve has introduced to enable sport-brands engage with its audiences in real time. SportsPlex completely automates all aspects of marketing any live sports event. It seamlessly integrates with an advertiser’s programmatic media buying system, produces millions of personalised creatives for major digital channels apart from unlocking maximum inventory value for digital content publishers.  

Commenting on this unique platform, HockeyCurve Founder & CEO, Aditya Jagtap said, “Our problem-first approach, as opposed to a product first one, has helped us create path-breaking solutions for customers. Our existing array of offerings have helped us create and successfully deliver close to 130+ AdTech and MarTech projects for leading brands. We have made deep investments in AI and ML to create proprietary technology stacks from scratch to optimise marketing ROI.” has executed more than five campaigns worth INR 1.5 crore so far and is already offering more than 300% increase in CTRs and a 100x increase in ROI.

Harsh Wardhan Dave, Co-Founder & Business Head, HockeyCurve said, “With the advent of e-gaming and increased live streaming of sporting events online, there was a need for an effective digital marketing tool that adapts itself to ground realities, literally. With, moment marketing is going to be elevated to a whole new level.”   

The Cricket World Cup is the next big live sporting event in the offing and will be useful to brands and platforms alike for their digital marketing campaigns.

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