Freshworks collaborates with Blue Koi to help retailers with digital transformation

The company has on boarded and trained 10,000 retailers in the last 6 months, and plans to add 2,500 more every month

e4m by exchange4media Staff
Updated: Sep 30, 2020 3:58 PM
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Blue Koi, an organization helping retailers with digital transformation, has partnered with Freshworks, the customer engagement software company, to help retailers who do not yet have an online presence. With this partnership, Blue Koi is aimed to train additional 1 million retailers across India along with their existing 10,000 retailers. 

With this partnership Blue Koi will enable digital presence, rebrand the websites, and help digitally transform offline retailers create an Image makeover suited to current consumers. Blue Koi and RAI have to date trained close to 10,000 SMEs and retailers ever since the lockdown and the topics of Digital Transformation and Go Digital have quite naturally become the biggest successes. Freshworks has now joined this engagement to ensure the team moves ahead in digitizing retailers across the country.

Sharing his excitement, Balachandar R Advisor, Blue Koi said, “The digital transformation that takes a decade to achieve is happening as we speak within a year in retail due to COVID-19 related challenges. In our pilot, we witnessed that the retailers who have gone digital have already witnessed their sales soar by 30% – 70% every month. Blue Koi already has a great network of entrepreneurs, investors and technology experts and have collaborated with the Retail Association of India (RAI) along with FreshWorks to help over 1 million retailers that have been affected due to the Covid19 pandemic.”

Rajiv Ramanan, Director of Technology Partnerships at Freshworks said, “We are very happy to play a role in the Digital Transformation of retailers in India through this partnership with Blue Koi and RAI. We plan to take this partnership to the next level by organizing a series of workshops across all 4 zones in India. Our cloud-based solutions will enable any retailer to start their online business within 30 days. We are identifying India’s Top 25 Digitally Transformed Retail Brands to showcase to the world how India’s retailers are adapting to the changes and how technology plays an important role in this transformation. Do check out further updates on.”


Blue Koi would also train the retailers in digital advertising, online sales, SEO, social media, customer experience, analytics, branding, cataloging, CRM, WhatsApp sales and digital payments. Along with Freshworks and Target, Blue Koi is also encouraging Retail Tech Startups who have technology solutions for retailers to help find investors through the Retail Tech PitchFest which is being planned in October 2020. Do refer www.retailseries.com for updates on the same.

Blue Koi’s SME and retailers startup e-learning platform www.academy10x.com is where industry experts guide you on the business transformation with its sessions in convenient formats. This ecosystem comprises a team of industry experts, domain experts, technology companies, tech startups, implementation experts and a series of self learning courses online.

Recently, the Confederation of Indian Traders or CAIT has also teamed up with the government’s Department for Promotion of Industry & Internal Trade to soon launch a national e-commerce portal, which will enable local offline stores to take orders online and ensure last-mile contactless delivery. (Validating with Govt's similar measure) 

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