Decoding the rise of CTV, DOOH & retail media in programmatic at e4m Real-Time Conference

The fourth edition of the e4m Real-Time Programmatic Advertising Conference will bring together industry heads and luminaries from the advertising, marketing and media world together under one roof.  The upcoming edition of the conference and awards will be held on Thursday, September 18, in Mumbai. This annual platform has grown into a key event for industry stakeholders to exchange ideas, explore innovations, and shape the future of programmatic advertising in India. With industry leaders and visionaries under one roof, the conference will focus on the latest trends that are reshaping digital media, especially in the age of automation and data-driven marketing.

One of the key highlights of the event will be a panel discussion on “The Rise of CTV, DOOH & Retail Media – Programmatic in New Digital Formats.” As programmatic continues to evolve beyond traditional display and video advertising, new digital formats such as Connected TV (CTV), Digital Out-of-Home (DOOH), and Retail Media Networks are opening up exciting opportunities for marketers. These channels are not only expanding inventory but also enabling advertisers to connect with audiences in more contextual and immersive ways.

During the panel discussion, speakers will share insights on the innovative strategies being deployed across these new channels and decoding how brands are leveraging automation, personalisation, and real-time targeting to drive better engagement.

The panel will also focus on the challenges of scaling and standardization across these emerging formats. From ensuring brand safety and viewability in CTV, to achieving measurement consistency in DOOH, and addressing privacy compliance in retail media, the session aims to provide actionable insights on how marketers can navigate these complexities while harnessing the full potential of programmatic in new digital formats.

The Trade Desk is the Co-Presenting Partner of the conference, Hybrid is the Technology Partner, while the Co-Partner is Eyeota.