Cosmos-Maya’s YouTube channel WowKidz crosses 10 million subscribers

Cosmos-Maya’s bouquet of 32 YouTube channels has over 26 million subscribers and 12.5 billion views, with content available in all major Indian languages

by exchange4media Staff
Published - Aug 22, 2019 10:53 AM Updated: Aug 22, 2019 10:53 AM
wow kids

Cosmos-Maya’s anchor YouTube channel kids WowKidz has more than 10 million subscribers and is now a recipient of the coveted Diamond Button.

Anish Mehta, CEO, Cosmos-Maya, said, “This is a great development. There are only a handful channels worldwide which have received the coveted Diamond Button and even fewer Indian channels. We are very grateful to our viewers for their love and appreciation. Our mission with WowKidz is to make it a two-pronged content window – showcasing the best Indian animation to the world and bringing the best of world content to Indian kids. This is a leap in that direction.”

It all started with this one channel and the brand diversified into several sub-channels catering to numerous geographies world over. The channel has seen a 6-fold increase in the number of subscribers in just 18 months.

WowKidz had humble beginnings and Cosmos-Maya saw it as a source of additional revenue. It was given a push by Mehta who envisaged a brand which viewers could bank upon for 24X7 quality entertainment. In just 18 months, it is now a full-fledged business entity raking in a substantial share of Cosmos-Maya’s revenue pie.

The platform now has 10,000 odd videos of quality entertainment for the 3-14 year demographic produced in-house and acquired from top producers worldwide. Boonie Bears, Smurfs, Simba, Om Nom are only some of the big-ticket international shows that run on WowKidz.

WowKidz also has the world’s largest Hindi language animation content catalogue today.

The development comes on the back of Cosmos-Maya’s recent impetus on regional and vernacular content. Cosmos-Maya’s bouquet of 32 YouTube channels under umbrella brand WowKidz, which has more than 26 million subscribers and 12.5 billion views, now has its content available in all major languages, namely Tamil, Telugu, Kannada, Malayalam, Bengali, Gujarati, Punjabi, Urdu, Marathi, Bhojpuri and Nepali.

Devdatta Potnis, SVP Revenue and Finance, further added, “Programming has played a major role in WowKidz’s success. We have videos which have clocked 100 million hits. Motu Patlu and ViR, two of our biggest IPs have garnered more than 6 billion and 4 billion views respectively. This when Motu Patlu is geo-blocked in India. We have a wonderful mix of homegrown and acquired content which viewers can watch anywhere anytime. Fresh content is added to the mix on a daily basis. Our creative prowess adds further zing to the localization of acquired international content.”

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