Cheil India appointed as Digital Agency on Record for Signutra and Groviva

Cheil India won the mandate after a multi-agency pitch

e4m by exchange4media Staff
Updated: Jul 26, 2017 1:22 PM

Cheil India has been appointed as the digital agency for Signutra and Groviva brands. Cheil India won the mandate after a multi-agency pitch. 


Modi-Mundipharma has partnered with Signutra Inc, a US-based health and nutrition company to launch a range of products in the field of medical nutrition. Signutra’s portfolio has evidence-based premium medical nutrition products, developed in co-operation with a Fortune 500 company based in the USA and produced in a state-of-the-art manufacturing plant.


Modi-Mundipharma initially launched three products i.e. Groviva, Maxvida and Vidavance in Child, Adult and Diabetic segments, respectively in South India and will be launching pan-India soon. 


Speaking about the digital partnership, Deepak Bhandari, Director Sales & Marketing, Modi-Mundipharma (Health & Nutrition Division) said, “Signutra’s innovative and customised approach pushes boundaries, not just in our offerings but also how we communicate and connect. In exploring new and effective ways of reaching out to our audience, it was imperative for us to collaborate with an agency who understands the landscape and environment we operate in. We are excited to partner with Cheil, as it comes with a fresh and progressive approach, which will help us in developing interesting digital ideas and campaigns to engage with our audience.”    


“The Health and Nutrition industry is poised at an inflection point with stupendous market potential and overall growth. The changing environment and lifestyles have made Indians understand the benefits of nutraceuticals. Signutra Inc. is a global expert in health and nutrition. We are proud to be partnering with them in their journey to create awareness about growing nutritional needs in India. Our philosophy of technology and creativity will be put to use with some stunning work for Signutra. Look forward,” added Sanjeev Jasani, Head – Digital, Cheil India. 


The team behind the win includes Sanjeev Jasani, Ritesh Agarwal, Dilip Pathak, Syed Murtaza, Anish Behera and Awanish Kumar.

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