Buzzoka launches influencer driven Instagram Ad film service
The Instagram Ad film service will help brands and agencies to cater to the audience missing out on TV and newspaper promotions
Published - 17-January-2019
Buzzoka, the disruptive influencer marketing company, has forayed into Instagram-Ad films which will be led by Influencers. This initiative will now allow Buzzoka to create more meaningful content for digital and social first audience that rely on social media influencers for new products and services.
The introduction of Instagram Ad films is the need of the hour as there has been a paradigm shift in the consumption pattern and brands and agencies are gearing to capitalise on the changing landscape. India has currently over 71 million monthly active users (Statista) on Instagram and a lot of them rely on social media influencers for their daily dosage content. As per Buzzoka’s recent report – Influencer Marketing Outlook 2019, Instagram leads as the primary choice of brands and 77 per cent brands see it as a huge potential in 2019.
Instagram Ad Films will be a good fit in the media mix, as video has established itself as the most engaging platform. With Jio and other telecom companies at a war over providing cheapest data to the next billion video consumption has spiked significantly.
While influencers play the important role of being the thought leader in their respective domains and act as advocates for the relevant brands, it is time now to cash on their fan base going the ambassador route and promoting the brands in professionally shot Instagram Ad Films.
Ashutosh Harbola, co-Founder and CEO of Buzzoka said, “Instagram is a perfect channel for Brands and Marketers to capitalize on digital and social first audience in the age bracket of 20-35. Instagram is a platform that is hosting this major chunk of audience, which is going away from TV and newspapers as their primary daily news medium. Hence, missing out on a lot of promotions and offers. Instagram Ad Films will be that one promotional tactic that we feel will be driving the next media wave in India.”
As per a recent report from Instagram in June 2018, Instagram reported a landmark with over 1 billion monthly active users (MAUs). This grew from 800 million MAUs in September 2017 with over 60 per cent users logging back almost every day.